Category: Frozen Yogurt Business

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Shipping Q&A: International (Part 2 of 2)

Mysteries of Shipping Revealed: International Orders

This Q&A is part 2 in a 2 part series.  This article pertains to shipping internationally outside of the United States. 

How are international orders packed for shipping?

Initial sample orders are packed in a single cardboard box and labeled as samples and shipped with FedEx Express International or UPS International.  If you prefer to use your courier such as DHL, let us know.Warehouse Packing 3

Regular orders are packed in cardboard boxes stacked on a heat treated wooden pallet and wrapped in plastic wrap.  Mixed pallets and less than full pallets are always wrapped in purple.  Dry bases are the heaviest and will be stacked on the bottom with the flavoring bottles on top.  Cups and spoons and other supplies will then be stacked on top of those base mix and flavoring boxes.  All orders are double checked through our strict quality control process so you can be confident they will arrive according to your packing list.  Note on the bill of lading at delivery if there is any damage or missing boxes.  Claims must be filed within 5 days of delivery.

Which is the most cost effective way to ship?

Ocean shipping is definitely the least expensive way to move product around the world.  Carriers charge based on weight but mostly on volume so it makes sense to maximize the space on each pallet.  We can fit 60 cases of dry mix on each pallet.  If you are also ordering flavorings, it works well to remove a few cases of dry mix so the flavorings can fit on the same pallet.  Ocean shipping costs significantly less than air shipping.  

For example, shipping for a recent order of 30 cases to South Africa cost $3500 by airplane when it would have only cost $1200 by boat.  A similar order that shipped to China recently cost $2300 by air when it would have only cost $900 by boat.

What is the fastest way to get an international order?

Air shipping is definitely the fastest way to get any order.  For small sample orders, the only way to ship is by airplane.  These small orders are often necessary for the first time to take the product to customs agents in the destination country for testing and approval before a larger ocean order is place.  Shipping a 14 kg sample box to most countries costs about $200 and arrives usually in less than 7 days.

Larger orders such as a typical half (30 cases) or full pallet (60 cases) order take about 10 days by air as compared to 40 days by ocean.  Contact us for a specific quote for your country.

intl-shipping-1Do you ship to my address or to the port?

Door to Door means the shipment goes all the way from the factory to your doorstep.  Small packages shipped via FedEx Express International Air will ship this way and FedEx will bill the customs fees and tariffs directly to you upon delivery.  We don’t ship any international pallet orders Door to Door because the customs clearance process is your responsibility and transit stops at your port for import clearance.  Door to Port means the shipment leaves our factory and arrives at the ocean port or airport and then you clear it through customs and take delivery and arrange the destination country inland transport.  Door to Port is how we arrange the majority of our international shipments.  Port to Port means we deliver the goods to your freight forwarder in the USA and they take it from there.  They might also be willing to deliver it all the way to you via Port to Door – you can negotiate that with them if you decide to set up your own shipping. 

Can I use my own ocean freight forwarder?

Yes, many of our clients actually use their own freight forwarder to arrange the ocean shipping for themselves.  In those cases, it often works best to have us deliver the order to your freight forwarder’s warehouse in California or Florida.  We offer better inland USA transport rates than most freight forwarders.  They excel at offering good ocean rates but usually can’t beat our inland rates.

What about customs clearance?

All orders are shipped FOB Origin which means title of ownership passes from seller to buyer when the goods leave Nanci’s warehouse.  We don’t guarantee customs clearance.  Even when we have shipped for years to a country, unusual or random circumstances can lead to an order getting stopped at customs if the importer doesn’t have the correct import permit.  You always want to engage a good customs broker before placing your order to make sure you have all the proper permits and approvals from customs.  In addition to preparing to import food products, you’ll receive an international shipping authorization from us that will require you to agree to the following:

Wudel International Shipping Terms and Authorization

As the consignee, I acknowledge that Wudel International (Nanci’s Frozen Yogurt) is arranging shipping as a convenience to me.  I take full ownership of the shipment once it leaves Wudel’s factory/warehouse in the U.S.A.  Wudel does not pay destination charges, duties or customs charges and does not guarantee transit times, customs clearance, or delivery of goods — such details are the sole responsibility of the consignee.  Wudel is not responsible if goods are delayed in transit or if goods are rejected by customs for any reason.  The consignee is responsible to be aware of and to adhere to all applicable customs requirements to import food and dairy products and equipment purchased from the U.S.A.

Which are some countries where the Nanci’s products seem to be more easily imported?

With the right connections and permits, the products can be imported into any country.  Here is a list of recent ones that were fairly efficient:  Aruba, Bahamas, Belize, Bolivia, Cameroon, Canada, Cayman Islands, China, Curacao, Cyprus, Denmark, Dominica, Dominican Republic, Fiji, French Polynesia, Ghana, Greece, Guam, Honduras, Hong Kong, Ireland, Jamaica, Jordan, Laos, Lebanon, Maldives, Mauritius, Mexico, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, South Africa, Surinam, Switzerland, Trinidad, UAE, Uganda, Venezuela, Vietnam.

Which are some countries where importing has been more difficult?

Dairy food products seem to be more closely scrutinized than non-dairy.  If you have concerns importing into these countries, you might consider trying our non-dairy lineup first.  Also, labeling is important in some countries.  Check with customs to make sure they don’t require an additional label on each box in the official language of that country with our plant code.  Here are some countries that may require extra preparation on your part to comply with customs demands: India, Japan, Australia, Spain, France, Saudi Arabia, Peru, Columbia, Thailand, Sril Lanka.

Are there any plans to have Nanci’s products available in my country from a distributor so I don’t have to import them through customs?

We love to have product already in country for you and in some countries it may be available.  Check with us to see if there is a local contact who has product or who can broker your order for you.  We may have another client in your country already importing for their own business and willing to import your order with theirs.

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Calling All Frozen Yogurt Franchisees

Considering Going Independent as a Frozen Yogurt Shop?  Now Might Be The Time

Have you been looking for an alternative to the franchise control and transitioning to become a free and independent frozen yogurt shop? The concept is appealing to many and just might be the right next step for you too. Current economic events are disrupting supply chains, raising costs, and changing consumer habits.

Independent ice cream shops are an alternative to the frozen yogurt franchise model and are free to change more quickly and adjust to local tastes and preferences. In addition, you cut expenses when you source the frozen yogurt mix yourself WITHOUT extra franchise fees.

Here are some questions you might ask yourself:

1. Have I been selling frozen yogurt as a business long enough to be established with a good customer base?

2. Do I have a positive attitude to solve business issues and problems that might come up in the future?

3. Do I want more creative control over my business and look forward to creating my own brand in my community?

4. Do I want to eliminate franchise fees and restrictions on who I can buy from?

5. Am I willing to dig in and drive my business to its full potential?

Alternatives to the Frozen Yogurt Franchise Model: Nanci’s Frozen Yogurt and FroCup.com can help your Frozen Yogurt franchise shop:

1. Knowledge and Experience – Nanci’s has been in the food industry and with a specialty focus on the frozen yogurt industry for more than 40 years! We know frozen yogurt and soft-serve ice cream. We are an industry leader in soft-serve product research and development; we have created several “firsts” in the yogurt industry. We continue to create and improve.

2. Training and Customer Support – We’re not a franchise but we love to help. Check out our steps to independence to get you started at nancis.com/grow. We have training videos at nancis.com/training and we’re here to answer any questions you have by phone or email.

3. Ordering options – You can order directly from our e-commerce website anytime you need at FroCup.com. You are also welcome to email or call in orders during our office hours, whichever method is most convenient for you.

4. Product availability – We have most everything you will need to run your Frozen Yogurt shop available on FroCup.com. From the base mixes and flavors to cups and spoons and everything in between. We work to keep everything in stock and ready for you. We also ship out orders as soon as possible so that you get your products in a timely and reliable manner.

Call us at 1-800-788-0808 to get started.

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Machine Maintenance

The start of a new year is aSLX400En excellent opportunity to take a look at your soft-serve machine and make sure that it is primed and ready to go for 2016! This includes not only continually cleaning your machine, but also proper lubrication and checking for any wearable parts that may have seen better days. Annually is a good time to remove the side panels and visually inspect for leaks from the motor casing and loose connections. You should also take the temperature of the hopper and freezing cylinder on standby and auto modes and compare that to what the machine is saying to check that it is calibrated correctly still. Ensuring that your machine is running properly and that it is consistently producing a quality product throughout the year will be essential to your customer base and overall margins at the end of the year.

Cleaning your machine is an important aspect of maintenance to help the longevity of your machine. Get in the habit of cleaning your machine at least once a week. This process includes running a sanitizing agent through the machine, effectively killing any bacteria that may have grown or built up.  If your machine goes weeks without being thoroughly and properly cleaned harmful bacteria may build up and could potentially lead to spoiled product.

Once the sanitizing agent is mixed with water and poured into the hopper of the machine, put the machine on the wash cycle and allow the product to cycle through the machine for a period of 5 minutes. This will allow the sanitizing agent to reach all of the nooks and crannies of the machine, killing any remaining bacteria. Be careful not to enable a feature on the machine that willPacket x2 freeze down the product, as the process of the water freezing could severely damage your machine. Every other week, we recommend pulling all of the machine components such as the face plate and the freezing cylinder shaft and let them soak in hot soapy water as well. The process of cleaning the machine is simple in its procedure, and it can be done any employee if they are properly trained how to do so. Check out http://frocup.com/product/sanitizer-packets/ to get started today!

Lubrication is another key technique in keeping your machine running for an extended period of time. The main component of the machine that requires lubrication is the back end of the shaft that sits deeper inside the freezing cylinder. Pull this out and pull off the rubber gasket that fits on the end of it. Lubricate around the square piece at the end of the shaft and place the gasket back onto the lubricated piece. When you pull out the freezing cylinder shaft to clean it is an excellent time to lubricate it as well. Tubes of all-purpose lube are also sold at http://frocup.com/product/machine-lube/.

There are various wearable machine parts that can become damaged and wear down over time. The scraper blades, for example, attach to the shaft on the inside of the freezing cylinder wear down and don’t scrape the edge of the cylinder with the exactness and precision that they once did. This leads to the freezing of product on the edge of the cylinder and can lower the overall quality of your product. These scraper blades are different with each individual machine company so make sure the blade is rated for your model of machine before buying replacements. You can find various machine springs, seals, and O-rings as replacement parts at http://frocup.com/product-category/supplies/.

Look for general brittleness or the wearing down of plastic parts as key points in replacement. Replacing parts before they go out will save you from costly damage to other components of the machine and keep you from having a non-functioning machine during your peak season. Understanding your machine is very important in maintaining it over time. Pulling out all of the main components and familiarizing yourself with them as you sanitize, lubricate, and replace any necessary parts will help you to keep your machine running strong throughout 2016 and beyond.machine breakdown diagram

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Considering Opening a Frozen Yogurt Shop?

Frozen yogurt shops are one of the hottest retail concepts around. It is a fun way to meet a lot of people and become a presence in your local community.  Nanci’s Frozen Yogurt can help refine your concept with low investment cost and high margins. No need to pay high franchise fees. Give yourself the best chance at success by running the numbers and understanding some business basics first. Check out the profit calculator for a customized analysis for your concept.

There are several key drivers to making a profit with a frozen yogurt store. It is important to emphasize profit versus sales. You may have great margins but if your customer base is too small, your sales won’t be enough to drive those high margins to success and profit. You should think of these profit drivers as dials or levers – you can adjust the dials various ways to maximize profit.

 

Key Profit Drivers

Sales Revenue

  • Volume (the number of customers per day and the number of ounces of yogurt sold)
  • Price per ounce
  • Sales of additional items (non-yogurt items)

Costs

  • Labor costs
  • Rent & utilities
  • Product costs (don’t forget to include the cost of free samples)
  • Supplies (cups, spoons, napkins, etc.)
  • Store and equipment maintenance

 

Turning the Dials

INCREASE SALES REVENUE

  • Get more customers. Typically this will mean more costs (like advertising and marketing), but you can also be creative and find traffic generating ideas with no or little cost. Another way to drive more traffic is to improve your product by offering new or unique flavors and by creating a unique product compared to your competitors. Nanci’s products are ideally suited for this – contact us to discuss further.
  • Increase the price. You can increase price and often not affect sales volume, but this is tricky because there is an elusive price Tipping Point. When you cross it your volume will actually decrease because either customers will stop coming or they will buy less. This Tipping Point is unique to every area and every store. One approach is to keep your base price per ounce high but then use discounts and promotions to give customers a lower effective price. Remember that it is much easier to lower your price than it is to raise it.

 

LOWER COSTS

 

When evaluating costs there are Fixed Costs and Variable Costs. Fixed Costs are costs that are the same regardless of how many customers you serve. For example, your rent cost will be the same whether you serve 10 customers or 300.  Rent is a fixed cost. On the other hand, cups are a variable cost because you only incur costs for each customer.

  • One of the largest single costs for your store will be rent. There are a couple strategies to take when deciding on a location. For the purposes of simplicity, we’ll break it down into two strategies at opposite ends of the spectrum, even though in reality there are various strategies in between these two.

High Rent / High Volume. If the location is high rent it needs to also be a high traffic area to drive your sales volume. High rent areas may also allow you to charge more per ounce. In order for this strategy to work, you must have a large number of customers.

Low Rent / Low Volume / Low Cost. If the location is a very low rent property that means it’s probably off the beaten path and doesn’t have as much natural traffic. Generally, this would result in less traffic and lower sales volume, although there are stores that are in horrible locations and still gain a “cult following” and have lots of traffic. A low rent location may also mean you need to charge less per ounce, lowering your sales revenue. In order for this strategy to work you have to keep your costs extremely low and find ways to generate traffic in spite of your location.

  • Labor will most likely be your single highest cost. The big question here is whether or not you can run your store with just one employee. Our profit model shows that unless your store has strong volume (150 customers per day or more), you could lose money having two employees staff your shop. Of Course there are other factors to consider, like employee safety and or employee fraud.
  • Product Costs.This is also a tricky area, because your entire concept is based on your frozen yogurt mix. If your product isn’t good, you won’t succeed. But at the same time, you want to keep those profit margins robust. Nanci’s solves this issue with mixes that are high-quality and available to you at a very competitive wholesale price.
  • Most likely, the customers will demand free samples, but at the very least you should understand how many free samples you are giving away and how it is affecting your costs. One option is to have the sample cups behind the counter so the customer has to request one from an employee. Studies show that when shoppers make eye contact with a store employee they are less likely to steal something – I’d like to think this principal holds true for abusing the free samples as well.

The general belief in the business world, is that you need two or three food retail shops to be able to do it full-time and quit your regular full-time job and work for yourself. Depending on your available capital, you may want to consider opening 2 or 3 shops at the same time. This will also give you immediate brand relevance and can often protect your area from incoming competitors.  Visit FroCup.com for information on machines to get started.  Discounts are available if you order more than one machine at the same time.  FroCup and Nanci’s can help you outfit your new store with all the equipment you need.

Feel free to call 480-834-4290 or email info@nancis.com with any questions.

 

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Frozen Yogurt Training Videos

We’re excited to introduce three new training videos available on our website. We’ve kept them short and sweet, but packed with useful demonstrations.

The videos include:

  • How to Prepare Nanci’s Mix
  • How to Add Air into Mix
  • Soft-Serve Machine Overview

You can view the videos at www.nancis.com/training

Here’s our new Intro to Nanci’s video as a teaser…

 

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Improving Your Customer Service

Customer Service is the root of many businesses, particularly the Frozen Yogurt industry. For most people, going out to grab a cup of froyo isn’t just about the smooth and creamy treat melting on your tongue and tickling your taste buds.  It’s about the experience.  Customer Service is not a transaction — it is the relationship with your customer. It’s making that frozen desert into a little cup of personal bliss for each customer.

Important basics to remember

-SMILE! Even the friendliest person in the world might come across as indifferent or fake if that is what their face says. Remember, the amount of communication between two people is predominantly non-verbal.

-BE ATTENTIVE.  No one likes to be ignored. Greet customers as they enter, and bid them farewell as they leave. On occasion your shop might be very busy — perhaps a line out the door and around the corner (good for you!) — but remember to keep checking in with the customers as they come in and as they wait. It does not matter if they are at the front of the line or just stepping into the back, their business matters.

-BE PROFESSIONAL. Hop off the counters, and wash your hands often. Quit touching your face and looking at your feet. Be confident in how you carry yourself in the workplace and show respect even when disrespected (hey it happens). Keep composed and be ready to work!

-MAKE SUGGESTIONS, GET CREATIVE. Most frozen yogurt shops have local favorites or signature flavors.  These are perfect things to suggest to new customers or returning customers wanting to try something new. Don’t be afraid to experiment! Finding weird and new ways to combine flavors and toppings reinvents the experience for customers and brings back that first-time feeling that is both exciting and mysterious.

-KEEP BUSY. I’m sure everyone is familiar with the “if you can lean, you can clean” phrase seen often in the food industry work place. As an employee, often times work can drag on, which can begin to reflect in your mood and in turn reflect out towards others. Staying on top of cleaning and regular store maintenance in between gaps in customers will not only improve business but also helps pass the time. Take a little extra time cleaning the tables or floors. Or prepare for the rush hour.

-DEVELOP RELATIONSHIPS. There is nothing quite like walking into a neighborhood shop and being greeted by a familiar face and even by name. This sense of familiarity and friendliness creates a community feel to your shop. People like to feel that they are making a purchase from people, rather than a corporation or a business. You can also develop relationships with neighboring businesses and their employees. Not only can they be a great marketing resource for you, but they can be great customers as well.

Most importantly, always remember that the customer comes first. The customer is the point and purpose of a business. Make coming to your store the highlight of your customer’s day.

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Should you buy a frozen yogurt franchise?

Many entrepreneurs who want to start a frozen yogurt business start by looking at franchise opportunities. People ask us all the time, should I buy a franchise or do it on my own?

We feel that in most cases entrepreneurs are better off doing their own concepts and here’s why.

There are three main reasons to buy a franchise:
1. To buy into a brand that has strong brand equity.

Our thoughts: there are only a couple of frozen yogurt brands with national name recognition, but it is very expensive to buy a franchise and they aren’t even available in most markets. Internationally, there really aren’t any brand names.

Conclusion: you’re better off building your own brand.

2. A franchise provides step-by-step guidelines on how to start and run your business.

Our thoughts: this can make sense if your business is extremely complex or difficult to start…but frozen yogurt shops just aren’t that complicated. With thoughtful research and help from suppliers you can easily figure it out on your own.

Conclusion: you’re better off creating your own concept.

3. Gain access to proprietary products that are only available if you own that franchise.

Our thoughts: with products like Nanci’s Frozen Yogurt available, who needs a franchise product?!? In most cases, you’ll pay a premium for product that the franchisor will sell you…and it may not even be as good as other products on the market.

Conclusion: it’s not worth paying the franchise premium for your mixes. Contact us at Nanci’s to talk more about our mixes.

So unless you feel very strongly about one of these three reasons, you’re better off starting your own yogurt shop with your own brand. This gives you complete control of running the business and puts all the profits in your pocket instead of the franchisor. Read our blog article about the keys to starting your own frozen yogurt business.

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How to Make a Profit with a Frozen Yogurt Business

Frozen yogurt shops are one of the hottest retail concepts around. Many people see how simple the concept is, the low investment cost, and the high margins and think it is a no brainer. They expect to open their shop and start turning an amazing profit right away. But it’s not quite that simple. Check out the profit calculator on our website for a customized analysis for your concept.

There are several key drivers to making a profit with a frozen yogurt store. It is important to emphasize profit versus sales. You may have lots of sales, but if your costs are too high you won’t make any profit. You should think of these profit drivers as dials or levers – you can adjust the dials various ways to maximize profit.

Key Profit Drivers

Sales Revenue
  • Volume – the number of customers per day and the number of ounces of yogurt sold
  • Price per ounce
  • Sales of additional items (non yogurt items)
Costs
  • Labor costs
  • Rent & utilities
  • Product costs (yogurt mix, flavorings, toppings, etc.) – don’t forget to include the cost of free samples
  • Supplies (cups, spoons, napkins, etc.)
  • Store and equipment maintenance

 

Turning the Dials

Increase Sales Revenue

  • Get more customers. Typically this will mean more costs (like advertising and marketing), but it you can also be creative and find traffic generating ideas with no or little cost. Another way to drive more traffic is to improve your product by offering new or unique flavors and by creating a unique product compared to your competitors. Nanci’s mixes and flavors are ideally suited for this – contact us to discuss further.TippingPointCORRECTED
  • Increase the price. You can increase price and often not affect sales volume, but this is tricky because thereis an elusive price Tipping Point. When you cross it your volume will actually decrease because either customers will stop coming or they will buy less. This Tipping Point is unique to every area and every store. One approach is to keep your base price per ounce high but then use discounts and promotions to give customers a lower effective price. Remember that it is much easier to lower your price than it is to raise it.

Lower Costs

When evaluating costs there are Fixed Costs and Variable Costs. Fixed Costs are costs that are the same regardless of how many customers you serve. For example, your rent cost will be the same whether you serve 10 customers or 300.  Rent is a fixed cost. On the other hand, cups are a variable cost because you only incur costs for each customer.

  • Rent. One of the largest single costs for your store will be rent. There are a couple strategies to take when deciding on a location. For the purposes of simplicity, we’ll break it down into two strategies at opposite ends of the spectrum, even though in reality there are various strategies in between these two.

High Rent/High Volume. If the location is high rent it needs to also be a high traffic area to drive your sales volume. High rent areas may also allow you to charge more per ounce. In order for this strategy to work, you must have a large number of customers.

Low Rent/Low Volume/Low Cost. If the location is a very low rent property that means it’s probably off the beaten path and doesn’t have as much natural traffic. Generally, this would result in less traffic and lower sales volume, although there are stores that are in horrible locations and still gain a “cult following” and have lots of traffic. A low rent location may also mean you need to charge less per ounce, lowering your sales revenue. In order for this strategy to work you have to keep your costs extremely low and find ways to generate traffic in spite of your location.

  • Labor. Labor will most likely be your single highest cost. The big question here is whether or not you can run your store with just one employee. Our profit model shows that unless your store has strong volume (150 customers per day or more), you could lose money having two employees staff your shop. Of Course there are other factors to consider, like employee safety and or employee fraud.
  • Product Costs. this is also a tricky area, because your entire concept is based on your frozen yogurt mix. If you mix isn’t good, you won’t succeed. But at the same time, you shouldn’t throw money away on an overpriced product. Nanci’s solves this issue with mixes that are high-quality, premium mixes, but at a very competitive price.
  • Samples. most likely, the customers will demand free samples, but at the very least you should understand how many free samples you are giving away and how it is affecting your costs. One option is to have the sample cups behind the counter so the customer has to request one from an employee. Studies show that when shoppers make eye contact with a store employee they are less likely to steal something – I’d like to think this principal holds true for abusing the free samples as well.

The general belief in the business world, is that you don’t really make a substantial profit on food retail shops until you own three or more. Depending on your available capital, you may want to consider opening 2 or 3 shops at the same time. This will also give you immediate brand relevance and can often protect your area from incoming competitors.

Don’t forget to check out the profit calculator and feel free to call 1-800-788-0808 or email info@nancis.com with any questions.

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Increase Sales Part 3: Marketing Tips

Drive Traffic to Your Frozen Yogurt Store with Marketing

“You can have the best product or service in the world, but if people don’t buy – it’s worthless.” Noel Peebles, Marketing Expert

 

I would add to this quote that if people don’t know about it – it’s worthless.

With the increasing competition in the frozen yogurt industry and stores popping up on every corner, you have to make consumers aware of your shop. Each community is different and some marketing tactics will work in some areas and others will not. The key is to try different things and find what works for you. And remember that what worked yesterday, might not work tomorrow.

The only limit to your marketing is your own creativity. Some ideas can be expensive, but there are plenty that are not.

Here are some ideas we’ve gathered from our customers.

  • Cross marketing with local businesses. Network with gyms and other retails to place coupons or signs in their shop. Host theme nights. Create nights for special interest groups – like book clubs, girls night out, religious study groups, singles groups, etc.
  • School fundraisers with your local elementary school.
  • Coupon mailers.
  • Daily deal websites. Living Social, Groupon, AmazonLocal, or Google Deals.
  • Create a flavor contest. Have people submit their ideas for a flavor via Facebook and in store. Pick three finalists and put their flavors in your machines for one week – with their photo and name above the machine with their flavor. Keep track of how many ounces of each flavor is consumed to determine the winner. This will create a buzz and cause the finalist to get friends and family to come eat their flavor.
  • Group contests. Similar to the Create a Flavor contest above, but have groups compete against each other. This can be especially effective with sororities. The winning can get a donation to the charity of their choice.
  • Street marketing. A sign holder or a person in a frozen yogurt costume can draw attention to your shop.
  • Sponsor or advertise at local races. Just about every community has 5K, 10K, triathlons, and other races throughout the year. There are many options for advertising, including dropping coupons into the bag each racer gets.
  • Social marketing. Leverage Facebook, Instagram, and other social media sites. There are many creative contests and games you can do combine social media with in-store interaction.
  • Online marketing. Create a free Google Places account, as well as other online directory listings. Google AdWords or Facebook advertising can also be effective.
  • Loyalty programs. Tools like Perka can help you put together customer loyalty programs and punch card systems.

 

We’d love to hear your ideas. Email us at info@nancis.com

 

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Increase Sales Part 2: Improve Customer Experience

Improve the In-Store Experience for Your Customers

Kids Activity Area

Most frozen yogurt stores don’t offer a great place for families to relax and enjoy their frozen yogurt. A kids area is a great way to entertain children, so parents can enjoy their time in your shop. Parents will be much more likely to visit your store, if they know their children will be entertained. Even if your shop is small, you can use a corner for some simple kids activities.

A few ideas for a kids area include:
    • Paper and washable crayons/markers
    • TV with kids movies on a loop
    • Small toys or games
    • Simple crafts
    • Video game system – like a Nintendo Wii

Live Music

Ask local musicians to play music on weekends or evenings. Many musicians will play for free or just for tips. If you don’t have room inside your shop, maybe they could set up on your patio and you could put out additional chairs.

Games

Have easy-to-play group games available for customers to use and return. Ideas include trivia games (i.e. Wits & Wagers), Jenga, Catch Phrase, etc.

Do you have other ideas you’d like to share? Email us at info@nancis.com

CLICK HERE TO READ PART 3: MARKETING TIPS