--> increase frozen yogurt sales Archives - Nanci's Frozen YogurtNanci's Frozen Yogurt

Marketing Tips to Attract New Customers

There are several different approaches you can take to help your company market successfully. There are two main parts of retail market: 1) marketing to attract new customers, and 2) marketing to customers once they are in the store. In-store marketing … Continued

Improving Your Customer Service

Customer Service is the root of many businesses, particularly the Frozen Yogurt industry. For most people, going out to grab a cup of froyo isn’t just about the smooth and creamy treat melting on your tongue and tickling your taste … Continued

New Profit Calculator

We have relaunched our new and improved Frozen Yogurt Profit Calculator. You can access the Profit Calculator here: /resources/profit-calculator-2/.The results will now display immediately upon submission. You can also change your inputs and try multiple scenarios. Feel free to call … Continued

The Rise of FroYo and the Decline of Ice Cream

Check out this video and article on Yahoo! Finance about the decline of ice cream and the rise of frozen yogurt. http://finance.yahoo.com/blogs/daily-ticker/decline-american-treat-140930869.html Here are a few highlights: The number of frozen yogurt shops increased by 24% between 2011 to 2012, … Continued

Increase Sales Part 3: Marketing Tips

Drive Traffic to Your Frozen Yogurt Store with Marketing   “You can have the best product or service in the world, but if people don’t buy – it’s worthless.” Noel Peebles, Marketing Expert   I would add to this quote … Continued

Increase Sales Part 2: Improve Customer Experience

Improve the In-Store Experience for Your Customers Kids Activity Area Most frozen yogurt stores don’t offer a great place for families to relax and enjoy their frozen yogurt. A kids area is a great way to entertain children, so parents … Continued

Increase Sales Part 1: Expand Menu

Expand Your Menu Beyond Frozen Yogurt A great way to increase sales, gain new customers, and supplement your frozen yogurt sales is to add new menu items. If you are competing with a large chain, an expanded menu can be … Continued