Tag: start a frozen yogurt shop

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Marketing Tips to Attract New Customers

There are several different approaches you can take to help your company market successfully. There are two main parts of retail market: 1) marketing to attract new customers, and 2) marketing to customers once they are in the store.

In-store marketing includes loyalty programs, contests, and prize giveaways and can ensure that your customers come back. While these steps are crucial to continued business success, getting customers in the door for the first time is even more important. Here are a few ideas to find new customers:LogosBar

  • Daily Deal Websites (Groupon, Living Social, Amazon Local, etc.). Daily deal websites can be an excellent resource for you as a frozen yogurt storeowner. Groupon does not charge up front for their services, and in most cases, the fee is a percentage of the revenue generated through the “Local Deal” created by you. Most of these deals last 24 hours, however there are options to run even longer or shorter deals as well. One example is to offer a deal where $10 paid by the customer through Groupon will give that customer $18 in credit to your store. But you can create any deal you want to offer – with approval from Groupon. This is a great way to attract first time customers, especially if you are opening a new store. Once customers come in, you can utilize your in-store marketing techniques. Living Social, Amazon local, and local daily deal websites are also good options in addition to Groupon.
  • Partner Marketing. Many yogurt stores are located in strip malls or in very close proximity to other businesses. Common neighbors are gyms, movie theaters, nail salons, pizza parlors, and other types of restaurants. Reach out to your neighbors and ask them to place flyers or coupons in their stores near the registers. If someone is walking out of a Chinese restaurant for example, a quick glance at on one your flyers on their way out the door could be all it takes to have them pop in for a little dessert. In exchange, you can help advertise for your neighboring companies.Screenshot 2015-01-27 10.13.41
  • Sign Marketing. Depending on your location, different regulations may exist for placing or even hiring people to hold signs to advertise your shop. Your town, city or county will handle these regulations. If placing a stand-alone sign is not acceptable, sometimes having a hired worker hold a sign is a viable option. But be careful about using sign holders. An energetic, well-groomed worker who is charismatic can attract customers to your store, while a lazy-looking, sloppy individual with his sign sitting on the ground can drive customers away. You can also use a lighted sign at night to attract attention
  • Traditional Advertising. This is usually the most expensive option, but can reach the most people as well. Traditional advertising includes television, radio, newspaper, coupon pack mailers (moneymailer.com, www.valpak.com), and the back of grocery store receipts.
  • Online Advertising. Google AdWords Express is a great way to advertise locally online. It is a local version of Google’s traditional AdWords platform. When people click on your ad, the link can go to your website or to a free Google business page. Customers can also call your business directly. You pay when a someone clicks on your add or calls the phone numberin the ad. Visit http://www.google.com/adwords/express/ to get started.Google-Adwords-Express-Logo1

 

 

 

The most important thing to remember is that you CANNOT rely on the famous quote from the movie The Field of Dreams, “If you build it, they will come.” …If they don’t know about it, then they definitely won’t come!

Be creative and try several different things until you find marketing methods that work for you. And if you have any ideas or suggestions we’d love to hear about it – please contact us.

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Two Magic Numbers for Frozen Yogurt

The correct temperature setting on your soft-serve machine is critical for making a good frozen yogurt product and for extending the life of your mix. Every frozen yogurt shop owner should have a good food thermometer like this one: https://frocup.com/product/digital-thermometer/

Use a thermometer to check the temperature in the hopper (the reservoir where you pour the mix) and the temperature of the product when you dispense it from the machine.

Magic Number #1

Hopper Temperature = around 35 degrees F (between 34 to 39 degrees)

The hopper temperature is critical for keeping the product fresh The temperature in the hopper should be under 40 degrees F. Any warmer and the product can go bad. It should also be warmer than 32 degrees or else the product in the hopper will freeze. If you see the product freezing in the hopper, just raise the temperature a degree or two.

Magic Number #2

Finished Product Temperature = 17-19 degrees F

The temperature of the product when it is dispensed should be between 17-19 degrees F. This would also be the temperature of the freezing cylinder. Because Nanci’s Frozen Yogurt use pure fruit sugar, the temperature for our mixes needs to be a little lower than for cane sugar mixes. A sugar mix might come out stiff at 22 degrees, but Nanci’s mixes are better at around 18 degrees. This can easily be adjusted on your machine – just consult your manual or contact the manufacturer if you need help.

If your product ever comes out wet, soupy, or melted then you need to lower the temperature. Frozen yogurt should come out stiff, creamy, and frozen (not wet). It’s amazing what a difference a couple of degrees makes.

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The Rise of FroYo and the Decline of Ice Cream

Check out this video and article on Yahoo! Finance about the decline of ice cream and the rise of frozen yogurt.

http://finance.yahoo.com/blogs/daily-ticker/decline-american-treat-140930869.html

Here are a few highlights:

  • The number of frozen yogurt shops increased by 24% between 2011 to 2012, while the number of ice cream shops declined.
  • Ice cream sales are on track to hit their lowest levels since the mid 1990s.
  • Consumers are leaving ice cream because of health reasons and because it hasn’t kept up with the more innovate and fun vibe of frozen yogurt.

 

 

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How to Get the Most out of Your Machines

Frozen yogurt machines have two main jobs: 1) freeze the frozen yogurt mix, and 2) whip air into the mix. There are a few settings and components you should be familiar with on your machine to get the best performance and to make the best frozen yogurt.

Air

Air is the secret ingredient to making frozen yogurt come out smooth and creamy. If your product is coming our icy, dense, and dark in color then it doesn’t have enough air in it. Look at our blog article or our instructional video on how to get set the air.

Temperature

If your frozen yogurt comes out wet or soft, it’s because the temperature settings on your machine are not cold enough. Frozen yogurt should come out firm and stiff with no visible “wetness”. A good test of the right consistency is if you can make a curl at the peak of the yogurt swirl. If the machine is too cold the product in the hopper can freeze and the product in the freezing cylinder won’t come out (which can damage your machine).

The ideal temperature for the hopper is 36-40 degrees Fahrenheit or 2-4 degrees Celsius and the ideal temperature for the frozen yogurt as it is dispensed is 16-17 degrees Fahrenheit or about negative 8 degrees Celsius.

Parts

One of the main causes for icy frozen yogurt is worn out scraper blades. Although each frozen yogurt machine is slightly different, they all have a beater that scrapes the inside of the freezing cylinder. This makes sure no frozen ice particles build up on the edges. If the scraper blades are worn down they can’t adequately scrape the inside of the freezing barrel, making the frozen yogurt icier than it should be. The scraper blades on most machines can be pretty easily replaced and they should be switched out every month or so depending on the usage of your machine. O-rings are another part that wears out and should be replaced according the machine manufactures recommendations.

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Daily Opening Procedures

Every frozen yogurt operator asks how they can make fantastic and consistent frozen yogurt. They want their product to come out of the machine with the same creamy, smooth texture every day. The key to achieving this is doing two daily procedures every morning before opening.

Prime the MachineYogurtInCup

Priming the machine refreshes the product in the freezing cylinder and hopper. Here are the steps:

  1. With the machine on Standby (or Overnight) Mode, remove the air tube (carburetor tube) from the hopper.
  2. Stir the mix in the hopper with a small whisk.
  3. Dispense 1-2 quarts of liquid mix from the machine (by pulling the handle on the front).
  4. Pour the mix back into the hopper and stir with a whisk.

The machine is now primed and ready to have the air set.

Set the Air

With gravity machines, the mix is poured into a hopper on the top of the machine and gravity pulls the mix into the freezing cylinder. On a gravity machines you need to manually set the air, for a maximum of 35% air.

One very important piece on the machine is the carburetor tube or air tube. The air tube is a skinny tube – usually stainless steel – that you insert into the intake hole in the bottom of the hopper. Once inserted, the top of the tube sticks up out of the product allowing air to get down into the product. All air tubes have some way to shut off the product intake – either by flipping the tube over or by closing off the intake hole using a sleeve that fits around the tube.

Here are the steps to set the air:

  1. After you’ve primed the machine, insert the air tube with the feed hole at the top of the tube (sticking out of the mix) to stop the product from flowing into the freezing cylinder.
  2. Keeping the intake closed, dispense 8-10 ounces of frozen yogurt into a clean cup. This product can be put back into the hopper.
  3. Turn on the soft-serve machine and wait for it to freeze down and for the motor turn off.
  4. Once the motor turns off and the product is frozen, open the air intake either by flipping the air tube around so the feed hole is now at the bottom (submerged in the mix) or sliding the sleeve on the tube (depending on your style of air tube).
  5. The overrun is now set and the product should come out smooth and creamy. As long as you leave the air tube in place it will stay this way. You can repeat this process as needed.
Another important factor in dispensing a great product is the temperature of the frozen yogurt coming out of the machine. Nanci’s regular mixes are best served at 17 degrees F, and the stevia and non-dairy mixes are best served at 24-25 degrees F.
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The Secret Ingredient for Amazing Frozen Yogurt

Close your office door and make sure no one is listening because I’m about to share with you the secret to making amazing frozen yogurt…ready…here it is…AIR. That’s right – one of the key components of smooth and creamy frozen yogurt is to have air or overrun in the product. If the product comes out icy and dense that means there isn’t enough air in the mix. This is especially important with natural frozen yogurt mixes.

All frozen yogurt machines have a hopper and freezing cylinder. The hopper is where you pour the mix, and the freezing cylinder is the horizontal empty cylinder behind the handles where the mix is frozen and the air is whipped into it. Inside the freezing cylinder there should be at least 30-40% air. This gives room for the product to expand and create a nice, creamy consistency.

Getting air into the product will depend on the type of soft-serve machine you have. Here is a quick breakdown. For more detailed instructions and help contact us at 1-800-788-0808 or info@nancis.com. You can also visit our Training Page for a howto video on adding air into the product.

Pressurized or Pump Soft-Serve Machine

These machines pump the product into the freezing cylinder with the exact amount of air you want – up to 100% air. Pump machines allow for you to set the precise amount of air. Consult the operators manual for your machine to find out how to adjust these settings.

Gravity Soft-Serve Machines

With gravity machines, the mix is poured into a hopper on the top of the machine and gravity pulls the mix into the freezing cylinder. On a gravity machines you need to manually set the air, for a maximum of 45% air.

One very important piece on the machine is the carburetor tube or air tube. The carburetor tube is a skinny tube – usually stainless steel – that you insert into the intake hole in the bottom of the hopper. Once inserted, the top of the tube sticks up out of the product allowing air to get down into the product. All carburetor tubes have some way to shut off the product intake – either by flipping the tube over or by closing off the intake hole using a sleeve that fits around the tube.

Here are the 6 steps:

  1. Pour the frozen yogurt mix into the hopper without the carburetor tube and wait for the bubbling from the intake hole to stop. The freezing cylinder is now full.
  2. Insert the carburetor tube to stop the product from flowing into the freezing cylinder.
  3. Turn on the soft-serve machine and wait for it to freeze down and shut off.
  4. Keeping the intake closed, dispense 8-10 ounces of frozen yogurt into a clean cup. This product can be put back into the hopper.
  5. Wait for the machine to cycle off then open the air intake either by flipping the tube around or sliding the sleeve on the tube.
  6. The overrun is now set and the product should come out smooth and creamy. As long as you leave the air tube in place it will stay this way.
Another important factor in dispensing a great product is the temperature on the frozen yogurt coming out of the machine. Nanci’s mixes are best served at 17 degrees F.

If you have any questions, please contact us.

 

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Tips for buying a soft-serve machine

When opening a frozen yogurt store, the soft-serve machines will be the largest single expense. A good machine is critical to serving good product. There are several basic things you need to know about frozen yogurt machines. This information may seem overwhelming, but given that you might spend $50,000 on your soft-serve machines, the investment of your time will be worth it.

The Basics
To make frozen yogurt you’ll need a commercial grade soft-serve machine (soft-serve machines and frozen yogurt machines are the same thing). Here are the basic components of the machine:

  • Hopper – the area where you pour the frozen yogurt mix.
  • Freezing cylinder – this is a small shaft that sits horizontal inside the machine. The mix drips from the hopper into the freezing cylinder where it freezes.
  • Beaters – these are inside the freezing cylinder and they spin around to keep the mix from freezing solid. They also help whip air into the machine and make a nice creamy product.
  • Front plate – this is the piece that goes on the front of the machine with the handles. It also includes the opening where the frozen yogurt is dispensed. Most machines have a star shaped design where the product comes out – giving the frozen yogurt the look we all recognize.
  • Overrun – this is the air that is in the frozen yogurt mix. Air is critical to making a nice creamy product. Without overrun, the product will come out dense, icy, and won’t taste right. Visit the Training page on the Nanci’s website for a video on how to control overrun.

Machine Sizes
There are several different sizes, but for our purposes we’ll break it down into two types – floor model and counter-top model.

Floor model – these machines go all the way to the floor and are on rollers. They are either medium or high capacity and usually require 220-volts, but not always (see the section on electricity). They usually have two flavors and a twist (although they can come in a one-flavor model). For frozen yogurt shops, this is usually the best option.

Counter-top model – these machines sit on a counter or cart. They are usually low capacity to medium capacity. They are available with one flavor one two flavors and a twist. These machines can be a good option as an add on to an existing concept, like a sandwich shop.

Electricity
Most medium to high-capacity frozen yogurt machines require 220 volt electricity, although some are 115 volts. In either case, they will require different outlets than your standard home electrical outlet. They will also require higher amps than normally. Be sure to check with an electrician to see what will be required and how much it will cost.

Gravity versus Pump
This refers to how the mix gets into the freezing cylinder. With a gravity machine the hopper is at the top of the machine. The mix is poured into the hopper and then gravity pulls the mix into the freezing cylinder. With a pump machine, the hopper is pressurized and the mix is pumped into the freezing cylinder. The advantages to a gravity fed machine is that they cost less and are easy to fix. The advantages to a pump machine is that you have complete control over the amount of air you put into the final product. This can affect the quality of your product and the cost.

Gravity machines can put in up to 45% air and pump/pressurized machines can put in up to 100% air (which means equal parts mix and air).

Air Cooled versus Water Cooled
The motors in soft-serve machines produce heat and need to be cooled. The two methods for cooling are either air cooled with a fan or water cooled with pipes that run water through the machine to cool it. Overall, we recommend air cooled because they are less expensive to install and need less maintenance.

Air cooled machines don’t require any additional investment when installed, and they can be less expensive to operate (depending on your electricity costs versus water costs). Water cooled require installation of a water system, which can cost $15,000-$40,000. Water cooled machines make less noise and produce less heat. You may save on utility costs if your water costs are much lower than your electricity.

Soft-Serve Machine Companies
There are several companies that manufacture and sell frozen yogurt machines. Some are made in the United States and others are made in other countries, like China. Prices on floor models range from $5,000 to $15,000. The machines will vary in quality, warranty offered, and production capacity. The right machine for you depends on your constraints (like cash or the ability to finance) and your goals (how many machines you need, the type of concept you are doing). There isn’t always just one right answer for what machine you should buy. Contact a frozen yogurt expert at Nanci’s and we can discuss it with you. We don’t sell machines, so we’re a great neutral, third-party to talk with.

If you decide to buy machines at the low-end of the price range, make sure to machines are made with good materials and parts. For example, all machines are made with stainless steel, but steel has different grades of quality. Some machines that are made with the low-quality stainless steel can rust and cause many problems.

Also, keep in mind that regardless of the brand of soft-serve machine you purchase, you’ll want to make sure you have good access to service. All machines break at some point, and you’ll need a good technician that can work on them.

In your negotiations with machine companies be sure to ask for free in-person training and free parts (such as o-rings and machine lube). Some companies offer free Nanci’s product to off set the initial costs of the machine.

If you have any questions call Nanci’s Frozen Yogurt at 1-800-788-0808.

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Three keys to starting your own frozen yogurt business

Here are three vital keys to starting a frozen yogurt business on your own:

1. Business understanding and experience. If you don’t have these skills find a partner or advisor who does.

  • Basic money management skills (payables and receivables).
  • Inventory management.
  • Attention to detail.
  • People management skills.

2. Find great suppliers. Great suppliers should be more like partners with you. They can give you advice and help solve your problems. You’ll need suppliers for:

  • Frozen yogurt mix and flavorings – give us a call – we know a great company : )
  • Soft-serve machines.
  • Toppings.
  • Supplier, including cups and spoons.
  • Other equipment (Point of Sale system, sinks, refrigerator/freezer, toppings bar, tables, chairs, toppings containers, etc.).

3. Effectively market your frozen yogurt business. The elements of effective marketing include:

  • A great location.
  • In-store marketing and great customer service to drive repeat customers.
  • Advertising or other marketing that makes sense in your area (local newspaper or magazine, flyers at events, coupons, mailers, etc.).
  • Online and social media presence.
  • Word of mouth. Eventually this will be one of your greatest marketing tools, but you can’t just sit back and expect it to take off.

Most importantly, don’t overcomplicate things…and have fun!

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Frozen Yogurt Training Videos

We’re excited to introduce three new training videos available on our website. We’ve kept them short and sweet, but packed with useful demonstrations.

The videos include:

  • How to Prepare Nanci’s Mix
  • How to Add Air into Mix
  • Soft-Serve Machine Overview

You can view the videos at www.nancis.com/training

Here’s our new Intro to Nanci’s video as a teaser…

 

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Improving Your Customer Service

Customer Service is the root of many businesses, particularly the Frozen Yogurt industry. For most people, going out to grab a cup of froyo isn’t just about the smooth and creamy treat melting on your tongue and tickling your taste buds.  It’s about the experience.  Customer Service is not a transaction — it is the relationship with your customer. It’s making that frozen desert into a little cup of personal bliss for each customer.

Important basics to remember

-SMILE! Even the friendliest person in the world might come across as indifferent or fake if that is what their face says. Remember, the amount of communication between two people is predominantly non-verbal.

-BE ATTENTIVE.  No one likes to be ignored. Greet customers as they enter, and bid them farewell as they leave. On occasion your shop might be very busy — perhaps a line out the door and around the corner (good for you!) — but remember to keep checking in with the customers as they come in and as they wait. It does not matter if they are at the front of the line or just stepping into the back, their business matters.

-BE PROFESSIONAL. Hop off the counters, and wash your hands often. Quit touching your face and looking at your feet. Be confident in how you carry yourself in the workplace and show respect even when disrespected (hey it happens). Keep composed and be ready to work!

-MAKE SUGGESTIONS, GET CREATIVE. Most frozen yogurt shops have local favorites or signature flavors.  These are perfect things to suggest to new customers or returning customers wanting to try something new. Don’t be afraid to experiment! Finding weird and new ways to combine flavors and toppings reinvents the experience for customers and brings back that first-time feeling that is both exciting and mysterious.

-KEEP BUSY. I’m sure everyone is familiar with the “if you can lean, you can clean” phrase seen often in the food industry work place. As an employee, often times work can drag on, which can begin to reflect in your mood and in turn reflect out towards others. Staying on top of cleaning and regular store maintenance in between gaps in customers will not only improve business but also helps pass the time. Take a little extra time cleaning the tables or floors. Or prepare for the rush hour.

-DEVELOP RELATIONSHIPS. There is nothing quite like walking into a neighborhood shop and being greeted by a familiar face and even by name. This sense of familiarity and friendliness creates a community feel to your shop. People like to feel that they are making a purchase from people, rather than a corporation or a business. You can also develop relationships with neighboring businesses and their employees. Not only can they be a great marketing resource for you, but they can be great customers as well.

Most importantly, always remember that the customer comes first. The customer is the point and purpose of a business. Make coming to your store the highlight of your customer’s day.