Tag: frozen yogurt business

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Increase Sales Part 2: Improve Customer Experience

Improve the In-Store Experience for Your Customers

Kids Activity Area

Most frozen yogurt stores don’t offer a great place for families to relax and enjoy their frozen yogurt. A kids area is a great way to entertain children, so parents can enjoy their time in your shop. Parents will be much more likely to visit your store, if they know their children will be entertained. Even if your shop is small, you can use a corner for some simple kids activities.

A few ideas for a kids area include:
    • Paper and washable crayons/markers
    • TV with kids movies on a loop
    • Small toys or games
    • Simple crafts
    • Video game system – like a Nintendo Wii

Live Music

Ask local musicians to play music on weekends or evenings. Many musicians will play for free or just for tips. If you don’t have room inside your shop, maybe they could set up on your patio and you could put out additional chairs.

Games

Have easy-to-play group games available for customers to use and return. Ideas include trivia games (i.e. Wits & Wagers), Jenga, Catch Phrase, etc.

Do you have other ideas you’d like to share? Email us at info@nancis.com

CLICK HERE TO READ PART 3: MARKETING TIPS

 

 

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Increase Sales Part 1: Expand Menu

Expand Your Menu Beyond Frozen Yogurt

A great way to increase sales, gain new customers, and supplement your frozen yogurt sales is to add new menu items. If you are competing with a large chain, an expanded menu can be extremely effective, because the big chains are restricted on what changes they can make.

There are two different types of menu items you can offer:
  1. Self-service menu items
  2. Full-service menu items.

Self-Service Menu Items

For self-serve frozen yogurt stores, the consistency of the self-serve concept may be very important – both for the customer experience and for in-store operational processes and employees. Here several ideas for self-serve menu items:

  • Belgian waffles. Using a rotating Belgian waffle maker, customers can make their own waffles. This concept is commonly used in hotels and works extremely well. You can charge by the waffle or even by the ounce.
  • Pre-packaged salads
  • Soups
  • Pre-packaged sandwiches
  • Cookies or other pastries
  • Oatmeal
  • Coffee

Full-Service Menu Items

  • Smoothies
  • Sandwiches made to order
  • Full breakfast. Items may include eggs, omelets, breakfast burritos, hash browns, etc.
  • Crepes

Before making any menu changes, you should check your lease agreement to make sure you aren’t prohibited from offering additional food items.

Do you have other ideas you’d like to share? Email them to us at info@nancis.com

CLICK HERE TO READ PART 2: IMPROVE CUSTOMER SERVICE

 

 

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Benefits of dry powder frozen yogurt mix

Nanci’s has manufactured liquid yogurt mix in the past and now manufactures and sells dry frozen yogurt mix, so we fully understand the pluses and minuses to each. In our local market (Phoenix, Arizona) we used to offer a liquid frozen yogurt mix that was a terrific product, but about 27 years ago, we developed our first dry mix and since then we have added to that product line and have decided that dry frozen yogurt mix is the way to go – so our dry mixes have become our signature products.

Here are some of the reasons we are believers in dry mix:

  • With Nanci’s Frozen Yogurt dry mixes you don’t compromise taste, texture, or quality compared to liquid. We have done many blind taste tests between liquid and dry and no one can tell them apart.
  • Nanci’s dry mix has great probiotics you want in frozen yogurt. We have a unique method of micro-encapsulation that protects the good bacteria in the dry form. When you eat the frozen yogurt the probiotics come to life and deliver all the great health benefits yogurt is known for.
  • Less expensive than liquid mix. In addition to the price of the mix, liquid mix is expensive to store and ship. Nanci’s dry mix is usually at least $1 per gallon less expensive than comparable liquid mix plus the savings on storage and shipping.
  • Easy and inexpensive to store – you don’t need a ton of refrigerated space. Liquid mix actually comes frozen solid and it takes 1-3 days to thaw before you can pour it into your machine. This can cause logistical problems when you are out of product and requires a large amount of expensive freezer and refrigerator space.
  • Easy to use – you can use it right when you need it. Our dry mix is very easy to mix up – you just stir it into water or milk and then pour into your machine. It literally takes 3 minutes.
  • You can customize it if you want. Dry mix is very flexible. You can adjust the amount of liquid to affect the creaminess/iciness and you can mix and match flavors with the base mix.
  • Liquid mixes are pre-flavored, so storing in inventory a good variety of mixes can be prohibitive. We’ve solved that problem with our 100 flavor concentrates that you can combine to create more than 200 amazing flavors.
  • With dry mix you’re in control. You can control the level of flavor the overall texture from extra creamy to cold and icy. With liquid mix the factory is in control, not you.

If you want to talk more about the dry frozen yogurt mix versus liquid frozen yogurt mix give us a call at 1-800-788-0808 or email us at info@nancis.com. You can also get more info on our mixes on our Frozen Yogurt Mix webpage.

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Marketing Tips to Attract New Customers

There are several different approaches you can take to help your company market successfully. There are two main parts of retail market: 1) marketing to attract new customers, and 2) marketing to customers once they are in the store.

In-store marketing includes loyalty programs, contests, and prize giveaways and can ensure that your customers come back. While these steps are crucial to continued business success, getting customers in the door for the first time is even more important. Here are a few ideas to find new customers:LogosBar

  • Daily Deal Websites (Groupon, Living Social, Amazon Local, etc.). Daily deal websites can be an excellent resource for you as a frozen yogurt storeowner. Groupon does not charge up front for their services, and in most cases, the fee is a percentage of the revenue generated through the “Local Deal” created by you. Most of these deals last 24 hours, however there are options to run even longer or shorter deals as well. One example is to offer a deal where $10 paid by the customer through Groupon will give that customer $18 in credit to your store. But you can create any deal you want to offer – with approval from Groupon. This is a great way to attract first time customers, especially if you are opening a new store. Once customers come in, you can utilize your in-store marketing techniques. Living Social, Amazon local, and local daily deal websites are also good options in addition to Groupon.
  • Partner Marketing. Many yogurt stores are located in strip malls or in very close proximity to other businesses. Common neighbors are gyms, movie theaters, nail salons, pizza parlors, and other types of restaurants. Reach out to your neighbors and ask them to place flyers or coupons in their stores near the registers. If someone is walking out of a Chinese restaurant for example, a quick glance at on one your flyers on their way out the door could be all it takes to have them pop in for a little dessert. In exchange, you can help advertise for your neighboring companies.Screenshot 2015-01-27 10.13.41
  • Sign Marketing. Depending on your location, different regulations may exist for placing or even hiring people to hold signs to advertise your shop. Your town, city or county will handle these regulations. If placing a stand-alone sign is not acceptable, sometimes having a hired worker hold a sign is a viable option. But be careful about using sign holders. An energetic, well-groomed worker who is charismatic can attract customers to your store, while a lazy-looking, sloppy individual with his sign sitting on the ground can drive customers away. You can also use a lighted sign at night to attract attention
  • Traditional Advertising. This is usually the most expensive option, but can reach the most people as well. Traditional advertising includes television, radio, newspaper, coupon pack mailers (moneymailer.com, www.valpak.com), and the back of grocery store receipts.
  • Online Advertising. Google AdWords Express is a great way to advertise locally online. It is a local version of Google’s traditional AdWords platform. When people click on your ad, the link can go to your website or to a free Google business page. Customers can also call your business directly. You pay when a someone clicks on your add or calls the phone numberin the ad. Visit http://www.google.com/adwords/express/ to get started.Google-Adwords-Express-Logo1

 

 

 

The most important thing to remember is that you CANNOT rely on the famous quote from the movie The Field of Dreams, “If you build it, they will come.” …If they don’t know about it, then they definitely won’t come!

Be creative and try several different things until you find marketing methods that work for you. And if you have any ideas or suggestions we’d love to hear about it – please contact us.

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Opa! Greek Frozen Yogurt

Greek Yogurt is all the rage. It is thicker and creamier than regular yogurt and has better health benefits…but what is Greek Yogurt?

Greek Yogurt, which is also called strained yogurt, is yogurt that has been strained extensively to remove much of the liquid whey, lactose, and sugar. This creates the thick consistency and strong flavor.

US News & World Report reported on the health benefits of Greek Yogurt in a recent article.

Nanci’s Frozen Yogurt is excited to introduce a new Greek Frozen Yogurt recipe. We don’t feel you can really capture the essence of Greek Yogurt by simply adding a flavoring, so we’ve created a recipe that gives you the best and most authentic Greek Frozen Yogurt on the market.

Contact us for the details at info@nancis.com or 1-800-788-0808.

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Two Magic Numbers for Frozen Yogurt

The correct temperature setting on your soft-serve machine is critical for making a good frozen yogurt product and for extending the life of your mix. Every frozen yogurt shop owner should have a good food thermometer like this one: https://frocup.com/product/digital-thermometer/

Use a thermometer to check the temperature in the hopper (the reservoir where you pour the mix) and the temperature of the product when you dispense it from the machine.

Magic Number #1

Hopper Temperature = around 35 degrees F (between 34 to 39 degrees)

The hopper temperature is critical for keeping the product fresh The temperature in the hopper should be under 40 degrees F. Any warmer and the product can go bad. It should also be warmer than 32 degrees or else the product in the hopper will freeze. If you see the product freezing in the hopper, just raise the temperature a degree or two.

Magic Number #2

Finished Product Temperature = 17-19 degrees F

The temperature of the product when it is dispensed should be between 17-19 degrees F. This would also be the temperature of the freezing cylinder. Because Nanci’s Frozen Yogurt use pure fruit sugar, the temperature for our mixes needs to be a little lower than for cane sugar mixes. A sugar mix might come out stiff at 22 degrees, but Nanci’s mixes are better at around 18 degrees. This can easily be adjusted on your machine – just consult your manual or contact the manufacturer if you need help.

If your product ever comes out wet, soupy, or melted then you need to lower the temperature. Frozen yogurt should come out stiff, creamy, and frozen (not wet). It’s amazing what a difference a couple of degrees makes.

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The Rise of FroYo and the Decline of Ice Cream

Check out this video and article on Yahoo! Finance about the decline of ice cream and the rise of frozen yogurt.

http://finance.yahoo.com/blogs/daily-ticker/decline-american-treat-140930869.html

Here are a few highlights:

  • The number of frozen yogurt shops increased by 24% between 2011 to 2012, while the number of ice cream shops declined.
  • Ice cream sales are on track to hit their lowest levels since the mid 1990s.
  • Consumers are leaving ice cream because of health reasons and because it hasn’t kept up with the more innovate and fun vibe of frozen yogurt.

 

 

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How to Get the Most out of Your Machines

Frozen yogurt machines have two main jobs: 1) freeze the frozen yogurt mix, and 2) whip air into the mix. There are a few settings and components you should be familiar with on your machine to get the best performance and to make the best frozen yogurt.

Air

Air is the secret ingredient to making frozen yogurt come out smooth and creamy. If your product is coming our icy, dense, and dark in color then it doesn’t have enough air in it. Look at our blog article or our instructional video on how to get set the air.

Temperature

If your frozen yogurt comes out wet or soft, it’s because the temperature settings on your machine are not cold enough. Frozen yogurt should come out firm and stiff with no visible “wetness”. A good test of the right consistency is if you can make a curl at the peak of the yogurt swirl. If the machine is too cold the product in the hopper can freeze and the product in the freezing cylinder won’t come out (which can damage your machine).

The ideal temperature for the hopper is 36-40 degrees Fahrenheit or 2-4 degrees Celsius and the ideal temperature for the frozen yogurt as it is dispensed is 16-17 degrees Fahrenheit or about negative 8 degrees Celsius.

Parts

One of the main causes for icy frozen yogurt is worn out scraper blades. Although each frozen yogurt machine is slightly different, they all have a beater that scrapes the inside of the freezing cylinder. This makes sure no frozen ice particles build up on the edges. If the scraper blades are worn down they can’t adequately scrape the inside of the freezing barrel, making the frozen yogurt icier than it should be. The scraper blades on most machines can be pretty easily replaced and they should be switched out every month or so depending on the usage of your machine. O-rings are another part that wears out and should be replaced according the machine manufactures recommendations.

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Recent News: Article about Nanci’s Frozen Yogurt

Check out this article about us: https://www.sintelsystems.com/blog/2014/08/28/nancis-frozen-yogurt-takes-charge-supplying-just-froyo/

It was written by the folks at Sintel Systems — they sell Point of Sale Systems for frozen yogurt stores and restaurants.

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SmoothYo Frozen Yogurt Launches First Store

May 15, 2014, Dominican Republic – SmoothYo Frozen Yogurt, an international frozen yogurt concept, opened its first location and is poised for rapid expansion. The first store is located in the Dominican Republic and has disrupted the traditional frozen yogurt store business model.

With extremely low start-up costs and minimal space requirement, the inaugural SmoothYo store start-up costs were one-tenth of the industry average for frozen yogurt startups. Low start-up costs allow operators to turn a profit more quickly and also charge lower prices that are more suitable to the local market.

“SmoothYo is so easy to set up that you could start a shop literally anywhere in the world,” said Luis Macouzet Zepeda, owner of the SmoothYo store in the Dominican Republic. “And the frozen yogurt mix is incredible. It’s easy to use and customers love it!”

The SmoothYo Frozen Yogurt brand is part of a start-up package offered by Wudel Incorporated, manufacturers and distributors of Nanci’s Frozen Yogurt mixes and flavorings.

“The best part about the SmoothYo licensing concept is the flexibility,” commented Johny Wudel, Vice President at Wudel Incorporated. “We can help you with everything from a full scale frozen yogurt shop to a one machine kiosk.”

About Wudel Incorporated and Nanci’s Frozen Yogurt

Wudel Inc. manufacturers and distributes Nanci’s Frozen Yogurt mixes and flavorings in more than 30 countries worldwide. With more than 25 years of experience in the frozen yogurt industry, Wudel is the leader in powder frozen yogurt mixes in the world. Wudel Inc. offers the SmoothYo Frozen Yogurt brand for licensing around the world.