Tag: frozen yogurt mix

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Increase Sales Part 3: Marketing Tips

Drive Traffic to Your Frozen Yogurt Store with Marketing

“You can have the best product or service in the world, but if people don’t buy – it’s worthless.” Noel Peebles, Marketing Expert

 

I would add to this quote that if people don’t know about it – it’s worthless.

With the increasing competition in the frozen yogurt industry and stores popping up on every corner, you have to make consumers aware of your shop. Each community is different and some marketing tactics will work in some areas and others will not. The key is to try different things and find what works for you. And remember that what worked yesterday, might not work tomorrow.

The only limit to your marketing is your own creativity. Some ideas can be expensive, but there are plenty that are not.

Here are some ideas we’ve gathered from our customers.

  • Cross marketing with local businesses. Network with gyms and other retails to place coupons or signs in their shop. Host theme nights. Create nights for special interest groups – like book clubs, girls night out, religious study groups, singles groups, etc.
  • School fundraisers with your local elementary school.
  • Coupon mailers.
  • Daily deal websites. Living Social, Groupon, AmazonLocal, or Google Deals.
  • Create a flavor contest. Have people submit their ideas for a flavor via Facebook and in store. Pick three finalists and put their flavors in your machines for one week – with their photo and name above the machine with their flavor. Keep track of how many ounces of each flavor is consumed to determine the winner. This will create a buzz and cause the finalist to get friends and family to come eat their flavor.
  • Group contests. Similar to the Create a Flavor contest above, but have groups compete against each other. This can be especially effective with sororities. The winning can get a donation to the charity of their choice.
  • Street marketing. A sign holder or a person in a frozen yogurt costume can draw attention to your shop.
  • Sponsor or advertise at local races. Just about every community has 5K, 10K, triathlons, and other races throughout the year. There are many options for advertising, including dropping coupons into the bag each racer gets.
  • Social marketing. Leverage Facebook, Instagram, and other social media sites. There are many creative contests and games you can do combine social media with in-store interaction.
  • Online marketing. Create a free Google Places account, as well as other online directory listings. Google AdWords or Facebook advertising can also be effective.
  • Loyalty programs. Tools like Perka can help you put together customer loyalty programs and punch card systems.

 

We’d love to hear your ideas. Email us at info@nancis.com

 

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Increase Sales Part 2: Improve Customer Experience

Improve the In-Store Experience for Your Customers

Kids Activity Area

Most frozen yogurt stores don’t offer a great place for families to relax and enjoy their frozen yogurt. A kids area is a great way to entertain children, so parents can enjoy their time in your shop. Parents will be much more likely to visit your store, if they know their children will be entertained. Even if your shop is small, you can use a corner for some simple kids activities.

A few ideas for a kids area include:
    • Paper and washable crayons/markers
    • TV with kids movies on a loop
    • Small toys or games
    • Simple crafts
    • Video game system – like a Nintendo Wii

Live Music

Ask local musicians to play music on weekends or evenings. Many musicians will play for free or just for tips. If you don’t have room inside your shop, maybe they could set up on your patio and you could put out additional chairs.

Games

Have easy-to-play group games available for customers to use and return. Ideas include trivia games (i.e. Wits & Wagers), Jenga, Catch Phrase, etc.

Do you have other ideas you’d like to share? Email us at info@nancis.com

CLICK HERE TO READ PART 3: MARKETING TIPS

 

 

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Benefits of dry powder frozen yogurt mix

Nanci’s has manufactured liquid yogurt mix in the past and now manufactures and sells dry frozen yogurt mix, so we fully understand the pluses and minuses to each. In our local market (Phoenix, Arizona) we used to offer a liquid frozen yogurt mix that was a terrific product, but about 27 years ago, we developed our first dry mix and since then we have added to that product line and have decided that dry frozen yogurt mix is the way to go – so our dry mixes have become our signature products.

Here are some of the reasons we are believers in dry mix:

  • With Nanci’s Frozen Yogurt dry mixes you don’t compromise taste, texture, or quality compared to liquid. We have done many blind taste tests between liquid and dry and no one can tell them apart.
  • Nanci’s dry mix has great probiotics you want in frozen yogurt. We have a unique method of micro-encapsulation that protects the good bacteria in the dry form. When you eat the frozen yogurt the probiotics come to life and deliver all the great health benefits yogurt is known for.
  • Less expensive than liquid mix. In addition to the price of the mix, liquid mix is expensive to store and ship. Nanci’s dry mix is usually at least $1 per gallon less expensive than comparable liquid mix plus the savings on storage and shipping.
  • Easy and inexpensive to store – you don’t need a ton of refrigerated space. Liquid mix actually comes frozen solid and it takes 1-3 days to thaw before you can pour it into your machine. This can cause logistical problems when you are out of product and requires a large amount of expensive freezer and refrigerator space.
  • Easy to use – you can use it right when you need it. Our dry mix is very easy to mix up – you just stir it into water or milk and then pour into your machine. It literally takes 3 minutes.
  • You can customize it if you want. Dry mix is very flexible. You can adjust the amount of liquid to affect the creaminess/iciness and you can mix and match flavors with the base mix.
  • Liquid mixes are pre-flavored, so storing in inventory a good variety of mixes can be prohibitive. We’ve solved that problem with our 100 flavor concentrates that you can combine to create more than 200 amazing flavors.
  • With dry mix you’re in control. You can control the level of flavor the overall texture from extra creamy to cold and icy. With liquid mix the factory is in control, not you.

If you want to talk more about the dry frozen yogurt mix versus liquid frozen yogurt mix give us a call at 1-800-788-0808 or email us at info@nancis.com. You can also get more info on our mixes on our Frozen Yogurt Mix webpage.

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Opa! Greek Frozen Yogurt

Greek Yogurt is all the rage. It is thicker and creamier than regular yogurt and has better health benefits…but what is Greek Yogurt?

Greek Yogurt, which is also called strained yogurt, is yogurt that has been strained extensively to remove much of the liquid whey, lactose, and sugar. This creates the thick consistency and strong flavor.

US News & World Report reported on the health benefits of Greek Yogurt in a recent article.

Nanci’s Frozen Yogurt is excited to introduce a new Greek Frozen Yogurt recipe. We don’t feel you can really capture the essence of Greek Yogurt by simply adding a flavoring, so we’ve created a recipe that gives you the best and most authentic Greek Frozen Yogurt on the market.

Contact us for the details at info@nancis.com or 1-800-788-0808.

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Review of Nanci’s Frozen Yogurt

Check out this review of our frozen yogurt mixes by The Frozen Yogurt Review website. This is a neutral third party that wrote this review — we have no affiliation or connection to them.

You can read the full review on their website at: http://www.thefrozenyogurtreview.com/2014/03/12/review-nancis-frozen-yogurt-mix/

Review of Nanci’s Frozen Yogurt by TheFrozenYogurtReview.com

“Whenever I go into a frozen yogurt store I am curious to see what type of frozen yogurt mix they use.  Last month I had a delicious mix of chocolate and low fat vanilla. The yogurt tasted perfect! It was creamy, cold, and had a delicious clean and rich flavor.  It was not too sweet and it also did not leave a poor aftertaste. I asked the cashier what product they used and she told me Nanci’s. This young lady was very helpful and gave me a little bit of background on Nanci’s frozen yogurt mix. She shared that the customers have always complimented on the stores flavors and that she has not heard of any of their customers being unhappy with the frozen yogurt product.

“I believed it. My cup of fro-yo was delicious. The chocolate was dreamy and the vanilla was velvety! I wanted to share my experience with you guys because the one thing that left me shocked is that Nanci’s frozen yogurt is a dry powder mix!! Dry powder mix? Yes it is a powder base and all you need to do is add water!!! I thought this was amazing that a powder base mix could taste so creamy, milky, and fluffy!

“After talking to the store employees about the frozen yogurt mix they used I went home and did a little research and contacted Nanci’s. I emailed the owner and he got back to me right away which showed me professionalism and dedication to his company. He was more than happy to give me information on his frozen yogurt mix so that I could share it with The Frozen Yogurt Review readers.”

 

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Nanci’s Frozen Yogurt Announces PowerPro Active Cultures

Phoenix, Ariz. — Nanci’s Frozen Yogurt announced its new line of branded probiotic frozen yogurt mix with PowerPro Active Cultures. As an industry leader in providing shelf-stable, powder frozen yogurt mixes, Nanci’s has set a new standard for premium frozen yogurt, with superior taste, texture, flavor, and health benefits.

PowerPro Active Cultures uses micro-encapsulated probiotics, which keep the cultures active and protected in the dry form and in extreme heat. Unlike most probiotics that die at room temperature, PowerPro Active Cultures can be stored at room temperature for more than a year and still deliver the powerful probiotic benefits to frozen yogurt consumers.

Studies have shown that PowerPro Active Cultures deliver more live cells than other probiotic cultures on the market. PowerPro Active Cultures has a higher survival rate through the body’s intestines compared to most other live yogurt cultures.

“Our goal is to provide frozen yogurt store operators with products that are easy to use, taste great, and delivery real health benefits,” said Nanci’s CEO John Wudel. “PowerPro Active Cultures is a critical piece in achieving that goal. As an example, the intestinal tract contains 70% of the body’s immune system, which is why probiotics like PowerPro Active Cultures are so important for good health.”

About Nanci’s Frozen Yogurt

Nanci’s Frozen Yogurt is a manufacturer and international wholesaler of soft-serve mixes including Frozen Yogurt, Fruit Freezer Sorbet, Non-Dairy Soft Serve, No Sugar Added mixes, Smoothie base mix, Granita mixes and more than 100 flavors. Based in the western United States, the family owned company has been in business since 1979, when the first line of healthy dessert products entered the market. For more information, please visit /

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New “Just Add Water” Mixes

Many powder frozen yogurt mixes require milk and/or fresh yogurt in order to make a smooth, creamy frozen yogurt product. We feel that when you have to add milk, you lose many of the advantages of the powder — like cost savings and not needed to refrigerate the mix.

For the last 6 months we’ve been working create a just-add-water mix to rule them all. We had two goals in mind when we started this process: 1) eliminate the need for customers to add milk, and 2) create mixes that stay smooth and creamy even after several days in the machine.

We feel that we’ve achieved both our goals — while still keeping the same great taste our customers love!

We’ve made upgrades to the following products:

  • Vanilla Frozen Yogurt Base Mix
  • Chocolate Frozen Yogurt Base Mix
  • Plain Tart Frozen Yogurt Base Mix
  • Stevia Vanilla Frozen Yogurt Base Mix (no sugar added)
  • Stevia Chocolate Frozen Yogurt Base Mix (no sugar added)

Read below for more details on the “Just Add Water” Mix and our new High-Yield Stevia Mixes.

New “Just Add Water” Mix

The most exciting part about Nanci’s new mixes is that you only need to add water! The base mixes already include milk, yogurt powder, probiotics and all the ingredients needed to make creamy frozen yogurt.

We still recommend adding air into the mix using the machine’s air tubes. Click here to read more about adding air.

Many shops have previously been adding milk to the base mix. In our testing, adding milk to the new base mixes can actually make them too thick. Plus, just adding water will result in significant cost and operational savings. Most importantly, they taste every bit as good as our original mixes made with milk.

New High-Yield Stevia Mix

Our new Stevia-sweetened mixes, both Vanilla and Chocolate, are also now High-Yield mixes. So instead of using 2 gallons (8 quarts/7.5 liters), you should use 2.5 gallons (10 quarts/9.5 liters). The final yield per bag is 3 gallons of mix. You may also need to add an additional 1-2 ounces of flavoring with the higher yield.

If you don’t use the increased amount of water, you may find that the mix is too thick and won’t feed into your machine.

Also, for the Stevia Mixes be sure to only add water and not milk. This is important for the consistency and also to keep the total sugar count low. Milk has naturally occurring sugar that will increase the amount of sugar per serving.

The previous Stevia mixes had to be mixed with warm water, but the new mixes can be added to any temperature water and they will dissolve fine.

Cost Savings with New Mixes

By only needing water, our mixes can provide you a significant cost savings. Here is an example scenario for a typical store on the East Coast, USA.

Previous Base Mix (with half milk and half water)
Cost per Gallon of Mix: $9.80
Cost per Ounce: $0.068

New Just Add Water Base Mix
Cost per Gallon of Mix: $8.40
Cost per Ounce: $0.058

For the Stevia Mixes there are even greater savings. Here is another example comparing the previous Stevia Vanilla and the new Stevia Vanilla (both made with water):

Previous Stevia Vanilla
Cost per Gallon of Mix: $9.20
Cost per Ounce: $0.064

New High-Yield Stevia Vanilla
Cost per Gallon of Mix: $7.67
Cost per Ounce$0.051

For questions about our new mixes email us at info@nancis.com or call 1-800-788-0808.

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November Flavor Deals

Flavor Deal of the Month One of the things that makes Nanci’s unique is our wide variety of flavors. We have more than 100 flavors and 250 possible flavor combinations…have you tried them all?

For the rest of November you can get 25% off any of these three great flavors:
  • Concord Grape
  • Toasted Coconut
  • Gingerbread

Available in Gallon or Half Gallon sizes. While supplies last.