Nanci’s Awarded President’s “E” Award for Exporting

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U.S. Secretary of Commerce Penny Pritzker today presented Wudel International with the President’s “E” Award for Exports at a ceremony in Washington, DC. The President’s “E” Award is the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports.

“The President’s ‘E’ Award winners are outstanding American businesses and organizations that have played a crucial role in strengthening and growing our economy through increased U.S. exports,” said Secretary Pritzker. “By selling Made-in-America goods and services internationally, winners are creating jobs in Arizona and their local communities. Congratulations to Wudel International. Exports are critical to our nation’s competitiveness in the global marketplace and solidify our country’s economic leadership across the globe.”

“Exports are an essential part of the U.S. economy and Wudel Intl. is a leader in the field, serving as a great example of success in exporting from Arizona,” said Arizona Congressman Matt Salmon. “I’m proud of what they’ve accomplished in their business as well as the recognition they’ve received through this award, showcasing the growing role exports play in Arizona businesses.”

Wudel Intl., based in Gilbert, Arizona, manufactures and distributes soft-serve frozen yogurt mixes and flavorings under the Nanci’s Frozen Yogurt brand, as well as private label brands. Wudel Intl. exports to more than 40 countries in six continents. Countries that Wudel Intl. ships to include China, Vietnam, Denmark, Australia, and South Africa. Exports have increased significantly within the last four years as the frozen yogurt trend that started in the U.S. expands across the world.

“We are honored to receive this award and see incredible potential to grow exports even more in international markets,” said John Wudel, CEO of Wudel Intl. “The focus by the U.S. government in supporting exports is a game changer for us. Improved trade agreements and expanding into new markets is a huge boost for our export business, which flows back to the U.S. economy and our local economy.”

About Wudel International
With more than 25 years of frozen yogurt experience, Wudel Intl. has perfected its products for optimal taste, texture, and nutritional value. Sold under the brand Nanci’s Frozen Yogurt, each product is designed to be a stand-alone mix that you can put directly into a soft serve machine or a neutral base that you can flavor with one of 100+ flavors. With convenient flexibility, Nanci’s dry frozen yogurt mixes are perfect for self-serve frozen yogurt stores. Nanci’s mixes are sold across the United States and in more than 40 countries across six continents.

Nanci’s products are made with the highest-quality, gluten free ingredients, including pure crystalline fructose, a natural sweetener found in fruit, berries, and sweet corn. Nanci’s also uses PowerPro Active Cultures, encapsulated probiotic cultures that are protected in the dry form and deliver all the health benefits you expect from frozen yogurt.

With research and development done in house, Wudel Intl. can provide custom formulas and private label mixes. Wudel Intl. is family owned and operated, and prides themselves on providing unparalleled customer service. They help with everything from product choice to business strategy. For additional information, please visit www.nancis.com.

About the President’s “E” Award

In 1961, President Kennedy signed an executive order reviving the World War II “E” symbol of excellence to honor and provide recognition to America’s exporters. Today, Secretary Pritzker honored 45 U.S. companies with the President’s “E” Award for their outstanding work to reduce barriers to foreign markets and to open the door to more trade around the world.

U.S. exports of goods and services hit an all-time record of $2.34 trillion in 2014, accounting for 13.4 percent of U.S. GDP, compared to 7.5 percent 30 years ago. Nationally, jobs supported by exports reached an all-time high last year with more than 11.7 million jobs, up 1.8 million since 2009.

American companies are nominated for “E” Awards through the U.S. and Foreign Commercial Service office network, located within the Department of Commerce’s International Trade Administration. Record years of successive export growth and an applicant’s demonstration of an innovative international marketing plan that led to the increase in exports is a significant factor in selecting the overall winners.

For more information about the “E” Awards and the benefits of exporting, visit www.export.gov.

http://www.commerce.gov/news/press-releases/2015/05/us-secretary-commerce-penny-pritzker-presents-us-companies-presidents-e

http://salmon.house.gov/media-center/press-releases/rep-salmon-recognizes-president-s-east-valley-e-award-winners

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5 Ways to Be Creative Like Johnny Cupcakes

Here’s a secret of how to be creative in your business…name your business something that you don’t even sell! Johnny Cupcakes has nothing to do with cupcakes. They don’t even sell food items. I saw the Johnny Cupcakes logo about a dozen times before I actually figured out what they do. But I’ll save you some time…they sell T-shirts. I attended a presentation by Johnny Earle, the founder of Johnny Cupcakes, and he is hands down one of the most creative guys around. I’d like to share a few things I learned about creativity…but not about cupcakes.

Earle started in 2001 selling shirts out of a suitcase while he toured with his heavy metal band. Now Johnny Cupcakes is a multi-million dollar business with 40+ employees and multiple retail locations. At openings and product launches, hundreds of customers show up and the line often wraps around the block. At the heart of Earle’s success is CREATIVITY.

Here are a few examples of how he mixes things up:

  • Packaging. Packaging for their T-shirts have included a cupcake box, an ice cream carton, push up popsicle package, takeout Chinese food container, fake VCR case, playing cards box…you get the idea. He’s been known to write personal notes on orders or even randomly include batteries or a doll’s head in the box. Yes, a doll’s head. He views each order as an experience for the customer, and the packaging is a big driver of that experience. Earle’s believes that customers talk about these kind of strange experiences and become evangelists of his brand.

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  • Retail store experience. Johnny Cupcakes’ retail stores are another huge part of the crazy experience. The stores are designed to look like bakeries with shirts in glass bakery display cases and vintage baking equipment as decor. They often have people stand in line to buy actual cupcakes, only to find out after 45 minutes of waiting that there are no cupcakes to be had. On April Fool’s Day one year, they switched one of the stores over to an actual bakery and sold cupcakes all day instead of shirts. If someone came to purchase a shirt they wouldn’t sell it to them — because for that one day they were a cupcake store.

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  •  Scarcity. Product scarcity is another tool Earle uses effectively. He runs limited edition prints of shirts that create a frenzied demand. At their retail stores, they sold a limited-time breakfast shirt and the only offered it during breakfast hours. If you showed up at 2 pm, you couldn’t buy the breakfast shirt — just like the fast food places that cut off breakfast 5 minutes before you get there.
  • Cross promotions. Johnny Cupcakes does cross promotions with various other brands to create unique products and T-shirts designs. They’ve done cross promotions with The Simpsons, Teenage Mutant Ninja Turtles, and Looney Tunes. When they posted on Facebook a promotion with Hello Kitty, their website crashed. Not every business can partner with Hello Kitty and Looney Tunes, but there are local brands or personalities you could do cross promotions with.
  • Brand identity. Johnny Cupcakes has created fierce brand loyalty — to the point that people even get tattoos of the Johnny Cupcakes logo. They foster this loyalty by creating a unique and unpredictable brand in a consistent way. Unpredictability and consistency may seem to be opposites, but Johnny Cupcakes has consistently been unpredictable, unique, and bizarre — creating a solid brand identify that people can rely on.
  • Attention to detail. Some of the best ways to leverage creativity is attention to detail. Johnny Cupcakes uses every little detail of their store, packaging, and the actual T-shirts to create a unique customer experience. Attention to detail doesn’t necessarily mean higher costs. It just takes more effort.

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“Make your customers feel like it’s their birthday every time they make a purchase.” – Johnny Earle

How can you apply these learnings to your small business?

Every business can surprise their customers and every business can have excellent attention to detail. Creativity is not copying what Johnny Cupcakes has done. It’s coming up with your own ideas. Things that will be consistent with your brand and will bring a smile to your customer’s face.

Here are a few creative ideas you could use in a frozen yogurt shop:

  1. Tape a $5 bill to the inside of one of the yogurt cups with a note that says “Enjoy one on me” and signed by the owner. Then put it back in the stack up cups for a lucky customer to find.
  2. Use collectible spoons. Find unique spoons that people will want to take home. Switch out colors and varieties so people will keep coming back for the next spoon. Orange Leaf stores used to melt spoons into a bracelet for kids to wear and take home. I know my kids wanted to go there just for the spoons.
  3. Impromptu pizza party. Randomly bring in pizza for everyone in your shop. Just give it away for free. If there is a pizza shop near you, buy it from them and leverage cross promotion. Maybe they’ll be willing to do an impromptu frozen yogurt party at their shop.
  4. Unique toppings and flavors. What if you served chocolate covered grass hoppers as a topping. Even if nobody bought them, they would definitely tell their friends about it. You could switch out a strange topping or flavor every week to keep the intrigue alive.
  5. Create a unique store experience. The boom of frozen yogurt stores has resulted in a cookie cutter approach to designing and running self-serve frozen yogurt shops. Don’t be afraid to break the mold and be DIFFERENT. Use details to be creative: floor mats, flavor names, decorations in the bathroom, staff T-shirts, napkins, etc. Customers spend 5-20 minutes in your store – make their visit bigger than just eating frozen yogurt. Make it an experience that they’ll tell friends about.

Being different is better than being better.

Contest: “If Your Flavor Dreams Came True”

Frozen yogurt shops are invited to submit their dream frozen yogurt flavors for a chance to win the grand prize, 3 cases of Nanci’s Frozen Yogurt mix, with a retail value of $2,430.

Enter the Flavor Contest: /contest

What is your dream frozen yogurt flavor? Nanci’s Frozen Yogurt, a leading manufacturer and international wholesaler of soft serve mixes, and the International Frozen Yogurt Association (IFYA) are launching a new contest to help make your flavor dreams come true.

Grand Prize: 3 cases of Nanci’s Frozen Yogurt mix

The “If Your Flavor Dreams Came True” contest runs from March 30 through April 22, 2015. The winner will be selected at random from all eligible entries.

Nanci’s Frozen Yogurt is a manufacturer and international wholesaler of soft-serve mixes including Frozen Yogurt, Fruit Freezer Sorbet, Non-Dairy Soft Serve, No Sugar Added mixes, Smoothie base mix, Granita mixes and more than 100 flavors. Based in the western United States, the family owned company has been in business since 1979, when the first line of healthy dessert products entered the market. Nanci’s is an industry leader in soft-serve product Research & Development and was the first to include a beneficial probiotic that will stay alive in dry mixes.

Nanci’s frozen yogurt mixes are made with the highest quality, healthy ingredients, including no table sugar. The products are low calorie, gluten free, Kosher and Halal, and contain live probiotic yogurt cultures.

“We’re thrilled to partner with Nanci’s Frozen Yogurt to bring this contest to frozen yogurt shops. Nanci’s has been providing superior, innovative frozen yogurt mixes with live and active cultures and all natural sweeteners for many years,” said Susan Linton, President of the IFYA. “This contest is a way for frozen yogurt shops to share their flavor ideas and other feedback directly with Nanci’s. The outcome could be another Nanci’s innovation.”

“One of the things that makes Nanci’s different from other frozen yogurt mix suppliers is our huge variety of flavors. With the Dream Flavor contest we are excited to see what flavors the market is requesting but can’t find,” said Johny Wudel, Vice President of Nanci’s Frozen Yogurt. “IFYA has been a great partner in promoting frozen yogurt and expanding the market. Working with the IFYA we are able to offer promotions and contests like this one that create value for customers.”

Eligibility and Rules

The contest is open to all legal residents of the United States who are members of the International Frozen Yogurt Association and current owner/operators or employees of a frozen yogurt shop. Entrants must be 18 years or older. To become a member of the IFYA, visit internationalfrozenyogurt.com. Membership is free.

NO PURCHASE OR PAYMENT NECESSARY TO ENTER

To participate in the Contest, entrants must complete an online survey at /contest or via email to info@internationalfrozenyogurt.com

The contest rules can be found at: http://internationalfrozenyogurt.com/official-rules-if-your-flavor-dreams-came-true-contest/

About Nanci’s Frozen Yogurt

With more than 25 years of frozen yogurt experience, we’ve perfected our mixes for optimal taste, texture, and nutritional value. Each product is designed to be a stand-alone mix that you can put directly into your soft serve machine or a neutral base that you can flavor with one of our 100+ flavors. With convenient flexibility, our dry frozen yogurt mixes are perfect for self-serve frozen yogurt stores. Nanci’s mixes are sold across the United States and in more than 25 countries, including India, Australia, Greece, South America, Africa, and Europe.

Our products are made with the highest-quality, gluten free ingredients, including pure crystalline fructose, a natural sweetener found in fruit, berries, and sweet corn. We also use PowerPro Active Cultures, encapsulated probiotic cultures that are protected in the dry form and deliver all the health benefits you expect from frozen yogurt.

With research and development done in house, we can provide custom formulas and private label mixes. Nanci’s Frozen Yogurt is family owned and operated, and we pride ourselves on providing unparalleled customer service. We’ll work with you on everything from product choice to business strategy. For additional information, please visit www.nancis.com

Marketing Tips to Attract New Customers

There are several different approaches you can take to help your company market successfully. There are two main parts of retail market: 1) marketing to attract new customers, and 2) marketing to customers once they are in the store.

In-store marketing includes loyalty programs, contests, and prize giveaways and can ensure that your customers come back. While these steps are crucial to continued business success, getting customers in the door for the first time is even more important. Here are a few ideas to find new customers:LogosBar

  • Daily Deal Websites (Groupon, Living Social, Amazon Local, etc.). Daily deal websites can be an excellent resource for you as a frozen yogurt storeowner. Groupon does not charge up front for their services, and in most cases, the fee is a percentage of the revenue generated through the “Local Deal” created by you. Most of these deals last 24 hours, however there are options to run even longer or shorter deals as well. One example is to offer a deal where $10 paid by the customer through Groupon will give that customer $18 in credit to your store. But you can create any deal you want to offer – with approval from Groupon. This is a great way to attract first time customers, especially if you are opening a new store. Once customers come in, you can utilize your in-store marketing techniques. Living Social, Amazon local, and local daily deal websites are also good options in addition to Groupon.
  • Partner Marketing. Many yogurt stores are located in strip malls or in very close proximity to other businesses. Common neighbors are gyms, movie theaters, nail salons, pizza parlors, and other types of restaurants. Reach out to your neighbors and ask them to place flyers or coupons in their stores near the registers. If someone is walking out of a Chinese restaurant for example, a quick glance at on one your flyers on their way out the door could be all it takes to have them pop in for a little dessert. In exchange, you can help advertise for your neighboring companies.Screenshot 2015-01-27 10.13.41
  • Sign Marketing. Depending on your location, different regulations may exist for placing or even hiring people to hold signs to advertise your shop. Your town, city or county will handle these regulations. If placing a stand-alone sign is not acceptable, sometimes having a hired worker hold a sign is a viable option. But be careful about using sign holders. An energetic, well-groomed worker who is charismatic can attract customers to your store, while a lazy-looking, sloppy individual with his sign sitting on the ground can drive customers away. You can also use a lighted sign at night to attract attention
  • Traditional Advertising. This is usually the most expensive option, but can reach the most people as well. Traditional advertising includes television, radio, newspaper, coupon pack mailers (moneymailer.com, www.valpak.com), and the back of grocery store receipts.
  • Online Advertising. Google AdWords Express is a great way to advertise locally online. It is a local version of Google’s traditional AdWords platform. When people click on your ad, the link can go to your website or to a free Google business page. Customers can also call your business directly. You pay when a someone clicks on your add or calls the phone numberin the ad. Visit http://www.google.com/adwords/express/ to get started.Google-Adwords-Express-Logo1

 

 

 

The most important thing to remember is that you CANNOT rely on the famous quote from the movie The Field of Dreams, “If you build it, they will come.” …If they don’t know about it, then they definitely won’t come!

Be creative and try several different things until you find marketing methods that work for you. And if you have any ideas or suggestions we’d love to hear about it – please contact us.

Daily Opening Procedures

Every frozen yogurt operator asks how they can make fantastic and consistent frozen yogurt. They want their product to come out of the machine with the same creamy, smooth texture every day. The key to achieving this is doing two daily procedures every morning before opening.

Prime the MachineYogurtInCup

Priming the machine refreshes the product in the freezing cylinder and hopper. Here are the steps:

  1. With the machine on Standby (or Overnight) Mode, remove the air tube (carburetor tube) from the hopper.
  2. Stir the mix in the hopper with a small whisk.
  3. Dispense 1-2 quarts of liquid mix from the machine (by pulling the handle on the front).
  4. Pour the mix back into the hopper and stir with a whisk.

The machine is now primed and ready to have the air set.

Set the Air

With gravity machines, the mix is poured into a hopper on the top of the machine and gravity pulls the mix into the freezing cylinder. On a gravity machines you need to manually set the air, for a maximum of 35% air.

One very important piece on the machine is the carburetor tube or air tube. The air tube is a skinny tube – usually stainless steel – that you insert into the intake hole in the bottom of the hopper. Once inserted, the top of the tube sticks up out of the product allowing air to get down into the product. All air tubes have some way to shut off the product intake – either by flipping the tube over or by closing off the intake hole using a sleeve that fits around the tube.

Here are the steps to set the air:

  1. After you’ve primed the machine, insert the air tube with the feed hole at the top of the tube (sticking out of the mix) to stop the product from flowing into the freezing cylinder.
  2. Keeping the intake closed, dispense 8-10 ounces of frozen yogurt into a clean cup. This product can be put back into the hopper.
  3. Turn on the soft-serve machine and wait for it to freeze down and for the motor turn off.
  4. Once the motor turns off and the product is frozen, open the air intake either by flipping the air tube around so the feed hole is now at the bottom (submerged in the mix) or sliding the sleeve on the tube (depending on your style of air tube).
  5. The overrun is now set and the product should come out smooth and creamy. As long as you leave the air tube in place it will stay this way. You can repeat this process as needed.
Another important factor in dispensing a great product is the temperature of the frozen yogurt coming out of the machine. Nanci’s regular mixes are best served at 17 degrees F, and the stevia and non-dairy mixes are best served at 24-25 degrees F.

Are soft drinks and sugar as bad as cigarettes?

A recent study from he American Journal of Public Health has found that soft drinks and smoking cigarettes both speed up your body’s aging process. Drinking a 20 oz soda per day can lead to 4.6 years of additional aging, which is the same effect as smoking cigarettes.

The culprit in the soft drinks is the huge amounts of sugar. A 20 oz soda would have about 43 grams of sugar, which is about 3 Tablespoons.

Nanci’s Frozen Yogurt uses superior sweeteners, such as fruit sugar and stevia. Stevia is a natural sweetener that comes from a tropical leaf. It has no caloric impact and has a glycemic index rating of zero. Fruit sugar (pure fructose) does not require the same amount of insulin as table sugar and does not spike blood sugar levels like sugar.

Click here for a news article about the report.

Recent News: Article about Nanci’s Frozen Yogurt

Check out this article about us: https://www.sintelsystems.com/blog/2014/08/28/nancis-frozen-yogurt-takes-charge-supplying-just-froyo/

It was written by the folks at Sintel Systems — they sell Point of Sale Systems for frozen yogurt stores and restaurants.

Frozen Yogurt Recipe Ideas

We have some great flavor recipes/combinations that will keep your customers coming back time and time again. We all have our “go to” best selling flavors that we don’t want to change, but you never know when a bold and unique new flavor idea could become your signature product. The beauty of Nanci’s mixes is you can keep it very easy and simple or you can make artisan products with your own creativity.

The key to these recipes is the using the “Blender Method” described below.

Blender Method

  1. Prepare the base mix as normal in a large bucket.FOOD PEANUTBUTTER 2 KC
  2. Fill a blender half way with prepared base mix.
  3. Add the extra additive (fresh peanut butter, Nutella or fruit) into the blender and blend throughly. There shouldn’t be any large particles.
  4. Stir the concentrated base mix from the blender back into the rest of the base mix in the bucket.
  5. Take a quick taste to make sure its the right strength and then pour into your soft-serve machine.

Recipe suggestions:

 

Peanut Butter using REAL peanut butter and Nanci’s peanut butter flavor concentrate

  • Use Nanci’s vanilla base mix.
  • Add 5 oz of Nanci’s Peanut Butter flavoring and 1/4 to 1/2 cup of real peanut butter using the Blender Method.Nutella

Nutella

  • Use Nanci’s vanilla base mix.
  • Add one large container (26.5 oz) of Nutella using the Blender Method.
  • You can also make Peanut Butter Nutella by adding 1/4 cup of peanut butter with the Nutella.

Fresh fruit

  • Use Nanci’s plain tart base, premium tart base, or vanilla base mix.
  • Add about 1 1/2 cups of fresh fruit using the Blender Method.
  • Be sure to blend throughly to avoid any large particles. You may want to strain the mix for seeds.

Peanut Butter Cupstrawberies

  • Use Nanci’s vanilla base mix.
  • Add 1/4 to 1/2 cup of Hershey’s Chocolate Syrup and 1/4 to 1/2 cup of real peanut butter using the Blender Method.

With all these recipes, stir the hopper regularly. After serving the flavor, be sure to clean the machines throughly to remove any seeds or particles.

New flavor combination ideas:

– Peanut Butter & Jelly (combine 1/2 peanut butter flavoring and 1/2 strawberry or raspberry flavoring)
– Snickers (combine salted caramel and peanut butter in either the vanilla or chocolate base)
– Coconut Taro (combine 2/3 taro and 1/3 coconut)

Try it for yourself and let us know how it goes!

Frozen Yogurt Toppings

Toppings are a critical part of frozen yogurt shop operations. They play a big role in customer satisfaction, but if not managed closely you an actually lose money on your toppings. You should try to be below 30 cents per ounce on your average toppings cost. If you can get down towards 23-25 cents per ounce you are doing great.

Be careful of expensive toppings that are very light, like whipped cream. Here are a couple of tricks to manage the more expensive toppings.:

  1. Put the most expensive toppings the farthest away from the last soft-serve machine so customers fill their cup on the less expensive toppings.
  2. Put the most expensive toppings at the back of the toppings bar so they are a little harder to reach.
  3. Use smaller serving spoons for the more expensive toppings.

Also, with fresh toppings, such as fruits, you should rotate the toppings to ensure that you always have fresh product in the toppings bar. If you have any problem with fruit flies contact us to purchase Fruit Fly Strips that will take care of the problem.

Here are suggested list of toppings. You can find recommendations for toppings supplies on our Equipment & Supplies page.

Dry Toppings

  • almonds
  • butterfinger
  • cap’n crunch
  • carob chips
  • cocoa pebbles
  • coconut flakes
  • fruity pebbles
  • graham cracker crumbs
  • gummi bears
  • heath toffee
  • jelly bellies
  • kit kat
  • m&m’s
  • peanut m&m’s
  • mini caramel cups
  • chocolate chips
  • mini peanut butter cups
  • nestlé crunch
  • non-fat granola
  • old fashioned granola
  • oreo cookies
  • peanuts
  • pecans
  • peanut butter chips
  • reese’s peanut butter cups
  • snow caps
  • chocolate sprinkles
  • rainbow sprinkles
  • thin mint cookies
  • twix
  • walnuts
  • yogurt chips

Fresh Toppings

  • strawberries
  • raspberries
  • blackberries
  • blueberries
  • peaches
  • mangos
  • kiwi
  • pineapple
  • bananas
  • cinnamon apples
  • mochi
  • cookie dough
  • fudge brownies
  • fat-free brownies
  • cheesecake bits

Hot Toppings

  • hot fudge
  • caramel sauce
  • non fat / no sugar-added fudge

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SmoothYo Frozen Yogurt Launches First Store

May 15, 2014, Dominican Republic – SmoothYo Frozen Yogurt, an international frozen yogurt concept, opened its first location and is poised for rapid expansion. The first store is located in the Dominican Republic and has disrupted the traditional frozen yogurt store business model.

With extremely low start-up costs and minimal space requirement, the inaugural SmoothYo store start-up costs were one-tenth of the industry average for frozen yogurt startups. Low start-up costs allow operators to turn a profit more quickly and also charge lower prices that are more suitable to the local market.

“SmoothYo is so easy to set up that you could start a shop literally anywhere in the world,” said Luis Macouzet Zepeda, owner of the SmoothYo store in the Dominican Republic. “And the frozen yogurt mix is incredible. It’s easy to use and customers love it!”

The SmoothYo Frozen Yogurt brand is part of a start-up package offered by Wudel Incorporated, manufacturers and distributors of Nanci’s Frozen Yogurt mixes and flavorings.

“The best part about the SmoothYo licensing concept is the flexibility,” commented Johny Wudel, Vice President at Wudel Incorporated. “We can help you with everything from a full scale frozen yogurt shop to a one machine kiosk.”

About Wudel Incorporated and Nanci’s Frozen Yogurt

Wudel Inc. manufacturers and distributes Nanci’s Frozen Yogurt mixes and flavorings in more than 30 countries worldwide. With more than 25 years of experience in the frozen yogurt industry, Wudel is the leader in powder frozen yogurt mixes in the world. Wudel Inc. offers the SmoothYo Frozen Yogurt brand for licensing around the world.