Tag: starting frozen yogurt business

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Increase Sales Part 2: Improve Customer Experience

Improve the In-Store Experience for Your Customers

Kids Activity Area

Most frozen yogurt stores don’t offer a great place for families to relax and enjoy their frozen yogurt. A kids area is a great way to entertain children, so parents can enjoy their time in your shop. Parents will be much more likely to visit your store, if they know their children will be entertained. Even if your shop is small, you can use a corner for some simple kids activities.

A few ideas for a kids area include:
    • Paper and washable crayons/markers
    • TV with kids movies on a loop
    • Small toys or games
    • Simple crafts
    • Video game system – like a Nintendo Wii

Live Music

Ask local musicians to play music on weekends or evenings. Many musicians will play for free or just for tips. If you don’t have room inside your shop, maybe they could set up on your patio and you could put out additional chairs.

Games

Have easy-to-play group games available for customers to use and return. Ideas include trivia games (i.e. Wits & Wagers), Jenga, Catch Phrase, etc.

Do you have other ideas you’d like to share? Email us at info@nancis.com

CLICK HERE TO READ PART 3: MARKETING TIPS

 

 

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Increase Sales Part 1: Expand Menu

Expand Your Menu Beyond Frozen Yogurt

A great way to increase sales, gain new customers, and supplement your frozen yogurt sales is to add new menu items. If you are competing with a large chain, an expanded menu can be extremely effective, because the big chains are restricted on what changes they can make.

There are two different types of menu items you can offer:
  1. Self-service menu items
  2. Full-service menu items.

Self-Service Menu Items

For self-serve frozen yogurt stores, the consistency of the self-serve concept may be very important – both for the customer experience and for in-store operational processes and employees. Here several ideas for self-serve menu items:

  • Belgian waffles. Using a rotating Belgian waffle maker, customers can make their own waffles. This concept is commonly used in hotels and works extremely well. You can charge by the waffle or even by the ounce.
  • Pre-packaged salads
  • Soups
  • Pre-packaged sandwiches
  • Cookies or other pastries
  • Oatmeal
  • Coffee

Full-Service Menu Items

  • Smoothies
  • Sandwiches made to order
  • Full breakfast. Items may include eggs, omelets, breakfast burritos, hash browns, etc.
  • Crepes

Before making any menu changes, you should check your lease agreement to make sure you aren’t prohibited from offering additional food items.

Do you have other ideas you’d like to share? Email them to us at info@nancis.com

CLICK HERE TO READ PART 2: IMPROVE CUSTOMER SERVICE

 

 

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Benefits of dry powder frozen yogurt mix

Nanci’s has manufactured liquid yogurt mix in the past and now manufactures and sells dry frozen yogurt mix, so we fully understand the pluses and minuses to each. In our local market (Phoenix, Arizona) we used to offer a liquid frozen yogurt mix that was a terrific product, but about 27 years ago, we developed our first dry mix and since then we have added to that product line and have decided that dry frozen yogurt mix is the way to go – so our dry mixes have become our signature products.

Here are some of the reasons we are believers in dry mix:

  • With Nanci’s Frozen Yogurt dry mixes you don’t compromise taste, texture, or quality compared to liquid. We have done many blind taste tests between liquid and dry and no one can tell them apart.
  • Nanci’s dry mix has great probiotics you want in frozen yogurt. We have a unique method of micro-encapsulation that protects the good bacteria in the dry form. When you eat the frozen yogurt the probiotics come to life and deliver all the great health benefits yogurt is known for.
  • Less expensive than liquid mix. In addition to the price of the mix, liquid mix is expensive to store and ship. Nanci’s dry mix is usually at least $1 per gallon less expensive than comparable liquid mix plus the savings on storage and shipping.
  • Easy and inexpensive to store – you don’t need a ton of refrigerated space. Liquid mix actually comes frozen solid and it takes 1-3 days to thaw before you can pour it into your machine. This can cause logistical problems when you are out of product and requires a large amount of expensive freezer and refrigerator space.
  • Easy to use – you can use it right when you need it. Our dry mix is very easy to mix up – you just stir it into water or milk and then pour into your machine. It literally takes 3 minutes.
  • You can customize it if you want. Dry mix is very flexible. You can adjust the amount of liquid to affect the creaminess/iciness and you can mix and match flavors with the base mix.
  • Liquid mixes are pre-flavored, so storing in inventory a good variety of mixes can be prohibitive. We’ve solved that problem with our 100 flavor concentrates that you can combine to create more than 200 amazing flavors.
  • With dry mix you’re in control. You can control the level of flavor the overall texture from extra creamy to cold and icy. With liquid mix the factory is in control, not you.

If you want to talk more about the dry frozen yogurt mix versus liquid frozen yogurt mix give us a call at 1-800-788-0808 or email us at info@nancis.com. You can also get more info on our mixes on our Frozen Yogurt Mix webpage.

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Recent News: Article about Nanci’s Frozen Yogurt

Check out this article about us: https://www.sintelsystems.com/blog/2014/08/28/nancis-frozen-yogurt-takes-charge-supplying-just-froyo/

It was written by the folks at Sintel Systems — they sell Point of Sale Systems for frozen yogurt stores and restaurants.

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SmoothYo Frozen Yogurt Launches First Store

May 15, 2014, Dominican Republic – SmoothYo Frozen Yogurt, an international frozen yogurt concept, opened its first location and is poised for rapid expansion. The first store is located in the Dominican Republic and has disrupted the traditional frozen yogurt store business model.

With extremely low start-up costs and minimal space requirement, the inaugural SmoothYo store start-up costs were one-tenth of the industry average for frozen yogurt startups. Low start-up costs allow operators to turn a profit more quickly and also charge lower prices that are more suitable to the local market.

“SmoothYo is so easy to set up that you could start a shop literally anywhere in the world,” said Luis Macouzet Zepeda, owner of the SmoothYo store in the Dominican Republic. “And the frozen yogurt mix is incredible. It’s easy to use and customers love it!”

The SmoothYo Frozen Yogurt brand is part of a start-up package offered by Wudel Incorporated, manufacturers and distributors of Nanci’s Frozen Yogurt mixes and flavorings.

“The best part about the SmoothYo licensing concept is the flexibility,” commented Johny Wudel, Vice President at Wudel Incorporated. “We can help you with everything from a full scale frozen yogurt shop to a one machine kiosk.”

About Wudel Incorporated and Nanci’s Frozen Yogurt

Wudel Inc. manufacturers and distributes Nanci’s Frozen Yogurt mixes and flavorings in more than 30 countries worldwide. With more than 25 years of experience in the frozen yogurt industry, Wudel is the leader in powder frozen yogurt mixes in the world. Wudel Inc. offers the SmoothYo Frozen Yogurt brand for licensing around the world.

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Review of Nanci’s Frozen Yogurt

Check out this review of our frozen yogurt mixes by The Frozen Yogurt Review website. This is a neutral third party that wrote this review — we have no affiliation or connection to them.

You can read the full review on their website at: http://www.thefrozenyogurtreview.com/2014/03/12/review-nancis-frozen-yogurt-mix/

Review of Nanci’s Frozen Yogurt by TheFrozenYogurtReview.com

“Whenever I go into a frozen yogurt store I am curious to see what type of frozen yogurt mix they use.  Last month I had a delicious mix of chocolate and low fat vanilla. The yogurt tasted perfect! It was creamy, cold, and had a delicious clean and rich flavor.  It was not too sweet and it also did not leave a poor aftertaste. I asked the cashier what product they used and she told me Nanci’s. This young lady was very helpful and gave me a little bit of background on Nanci’s frozen yogurt mix. She shared that the customers have always complimented on the stores flavors and that she has not heard of any of their customers being unhappy with the frozen yogurt product.

“I believed it. My cup of fro-yo was delicious. The chocolate was dreamy and the vanilla was velvety! I wanted to share my experience with you guys because the one thing that left me shocked is that Nanci’s frozen yogurt is a dry powder mix!! Dry powder mix? Yes it is a powder base and all you need to do is add water!!! I thought this was amazing that a powder base mix could taste so creamy, milky, and fluffy!

“After talking to the store employees about the frozen yogurt mix they used I went home and did a little research and contacted Nanci’s. I emailed the owner and he got back to me right away which showed me professionalism and dedication to his company. He was more than happy to give me information on his frozen yogurt mix so that I could share it with The Frozen Yogurt Review readers.”

 

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New Profit Calculator

We have relaunched our new and improved Frozen Yogurt Profit Calculator. You can access the Profit Calculator here: /resources/profit-calculator-2/.The results will now display immediately upon submission. You can also change your inputs and try multiple scenarios. Feel free to call us to discuss the profit model or to talk about how you can structure your business to be more profitable.

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Friday Fun: The Most Popular Brands by State

Branding is powerful! Every consumer-facing company fights to gain brand recognition and consumer mind-share. As a frozen yogurt store owner, you want people to think of your brand first when asked looking for frozen yogurt. Here is a fun article and map that shows the most famous brands for each of the 50 U.S. states.

http://www.adweek.com/adfreak/corporate-states-america-map-shows-each-states-most-famous-brand-150794

brand-map-hed-2013
Courtesy of steve-lovelace.com and AdWeek.com