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The Rise of FroYo and the Decline of Ice Cream

Check out this video and article on Yahoo! Finance about the decline of ice cream and the rise of frozen yogurt.

http://finance.yahoo.com/blogs/daily-ticker/decline-american-treat-140930869.html

Here are a few highlights:

  • The number of frozen yogurt shops increased by 24% between 2011 to 2012, while the number of ice cream shops declined.
  • Ice cream sales are on track to hit their lowest levels since the mid 1990s.
  • Consumers are leaving ice cream because of health reasons and because it hasn’t kept up with the more innovate and fun vibe of frozen yogurt.

 

 

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How to Get the Most out of Your Machines

Frozen yogurt machines have two main jobs: 1) freeze the frozen yogurt mix, and 2) whip air into the mix. There are a few settings and components you should be familiar with on your machine to get the best performance and to make the best frozen yogurt.

Air

Air is the secret ingredient to making frozen yogurt come out smooth and creamy. If your product is coming our icy, dense, and dark in color then it doesn’t have enough air in it. Look at our blog article or our instructional video on how to get set the air.

Temperature

If your frozen yogurt comes out wet or soft, it’s because the temperature settings on your machine are not cold enough. Frozen yogurt should come out firm and stiff with no visible “wetness”. A good test of the right consistency is if you can make a curl at the peak of the yogurt swirl. If the machine is too cold the product in the hopper can freeze and the product in the freezing cylinder won’t come out (which can damage your machine).

The ideal temperature for the hopper is 36-40 degrees Fahrenheit or 2-4 degrees Celsius and the ideal temperature for the frozen yogurt as it is dispensed is 16-17 degrees Fahrenheit or about negative 8 degrees Celsius.

Parts

One of the main causes for icy frozen yogurt is worn out scraper blades. Although each frozen yogurt machine is slightly different, they all have a beater that scrapes the inside of the freezing cylinder. This makes sure no frozen ice particles build up on the edges. If the scraper blades are worn down they can’t adequately scrape the inside of the freezing barrel, making the frozen yogurt icier than it should be. The scraper blades on most machines can be pretty easily replaced and they should be switched out every month or so depending on the usage of your machine. O-rings are another part that wears out and should be replaced according the machine manufactures recommendations.

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Recent News: Article about Nanci’s Frozen Yogurt

Check out this article about us: https://www.sintelsystems.com/blog/2014/08/28/nancis-frozen-yogurt-takes-charge-supplying-just-froyo/

It was written by the folks at Sintel Systems — they sell Point of Sale Systems for frozen yogurt stores and restaurants.

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New Profit Calculator

We have relaunched our new and improved Frozen Yogurt Profit Calculator. You can access the Profit Calculator here: /resources/profit-calculator-2/.The results will now display immediately upon submission. You can also change your inputs and try multiple scenarios. Feel free to call us to discuss the profit model or to talk about how you can structure your business to be more profitable.

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Friday Fun: The Most Popular Brands by State

Branding is powerful! Every consumer-facing company fights to gain brand recognition and consumer mind-share. As a frozen yogurt store owner, you want people to think of your brand first when asked looking for frozen yogurt. Here is a fun article and map that shows the most famous brands for each of the 50 U.S. states.

http://www.adweek.com/adfreak/corporate-states-america-map-shows-each-states-most-famous-brand-150794

brand-map-hed-2013
Courtesy of steve-lovelace.com and AdWeek.com