Frozen yogurt popularity and consumption is at an all-time high. In response to this excitement, thousands of frozen yogurt shops have opened all over the world. Often, you’ll see three or four stores within just a few miles of each other, making it increasingly important to differentiate your store as competition increases.
Below are three categories for ideas on how you can differentiate your store, increase sales, and make your business thrive. Visit the blog article links below for more detail on each category.
1. Expand Your Menu
There are two different types of menu items you can offer:
- Self-service menu items
- Full-service menu items.
Self-Service Menu Items
For self-serve frozen yogurt stores, the consistency of the self-serve concept may be very important – both for the customer experience and for in-store operational processes and employees. Here several ideas for self-serve menu items:
- Belgian waffles
- Pre-packaged salads
- Pre-packaged sandwiches
- Cookies or other pastries
Full-Service Menu Items
- Sandwiches made to order
- Full breakfast
Before making any menu changes, you should check your lease agreement for any restrictions.
Full Blog Article: /increase-sales-part-1-expand-menu/
2. Improve the In-Store Experience for Your Customers
Kids Activity Area
A kids area is a great way to entertain children, so parents can enjoy their time in your shop. Parents will be much more likely to visit your store, if they know their children will be entertained. Even if your shop is small, you can use a corner for some simple kids activities.
A few ideas for a kids area include:
- Paper and washable crayons/markers
- TV with kids movies on a loop
- Small toys or games
- Simple crafts
- Video game system – like a Nintendo Wii
Ask local musicians to play music on weekends or evenings. Many musicians will play for free or just for tips. If you don’t have room inside your shop, maybe they could set up on your patio and you could put out additional chairs.
Group games that customers can play with while in your store (i.e. trivia, etc.)
Full Blog Article: /improve_customer_experience/
3. Increase Awareness through Marketing
Marketing and advertising is critical for frozen yogurt stores to compete. Many marketing ideas can be very inexpensive or even free. Here are some ideas we’ve gathered from Nanci’s customers.
- Cross marketing with local businesses.
- School fundraisers with your local elementary school.
- Coupon mailers.
- Daily deal websites.
- Create a flavor contest.
- Group contests.
- Street marketing.
- Sponsor or advertise at local races.
- Social marketing.
- Online marketing. Google Places, directory listings, Google AdWords, Facebook advertising.
- Loyalty programs.
Full Blog Article: /marketing-tips/