About Us

Corporate Overview

WUDEL INC. d.b.a. Nanci’s Frozen Yogurt is a manufacturer and international wholesaler of soft-serve mixes including Frozen Yogurt, Fruit Freezer Sorbet, Non-Dairy Soft Serve, No Sugar Added mixes, Smoothie base mix, Granita mixes and more than 100 flavors. Based in the western United States, the family owned company has been in business since 1979, when the first line of healthy dessert products entered the market.

It was originally established by John and Nanci Wudel in Utah in 1979. Three years later, John was awarded a dairy patent for the first fructose-sweetened ice cream in the United States.

The Wudel’s focus changed from ice cream to frozen yogurt as health trends shifted to low fat diets. After the company moved to Arizona, distribution of Nanci’s Frozen Yogurt grew regionally with the liquid pre-mixed line.  With the invention of dry powder mixes that taste every bit as good as liquid, the company’s regional focus shifted to national and international growth.  Nanci’s products are now exported to over 20 countries on 6 continents.

WUDEL Inc. is also proud to offer Omega 3 Brain Booster™, a cutting-edge Omega-3 fatty acid dietary supplement. Omega 3 Brain Booster™ offers a unique delivery system that allows you to add Omega-3 from the Ocean ™ to the foods you enjoy everyday. For more information, visit Omega-3 Powder.


Executive Team

John Wudel – President and CEO

Originally from Long Beach, California, John graduated from Brigham Young University with a B.S. in chemistry, where he was the head of the Qualitative Analysis Lab.

In 1968, he opened the first of a series of restaurants in Utah and Arizona, which provided the avenue for John to begin developing food products sweetened entirely with fructose. In 1981, he received a U.S. dairy patent for fructose-sweetened ice cream. In 1987, he began aggressively marketing frozen yogurt, and today his full product line includes healthy desserts and beverages.

Nanci Wudel – Spokesperson

A journalism graduate of BYU, Nanci has received national awards for writing; is an independent video producer/director; and is actively involved with the conception and marketing of Wudel Inc. products.

In addition, Nanci is fluent in Spanish, is a professional model and actress, and has appeared in many national television commercials. Named Utah’s “Honor Young Mother of the Year,” Nanci currently resides in Arizona with her husband John Wudel.

David Wudel – Vice President

An Eagle Scout, CPA, fluent in Spanish, and father of four, Dave holds a master’s degree in Accounting.  Dave joined the family team to run the daily operations of Nanci’s Frozen Yogurt after a decade of work in the oil and gas industry.  He served as analyst and controller for ExxonMobil Corp in Texas before moving to Arizona to continue the strong growth of Wudel Inc.  Having lived overseas multiple times, a key focus of his is to give consumers all over the world a better dessert option.

Johny Wudel – Vice President

Bringing more than 8 years of experience in marketing, sales, and operations, Johny is excited to rejoin Nanci’s. He has worked with companies such as Burger King, Google, Under Armour, LL Bean, United Way, and the Boston Red Sox. Most recently, he led a client services team at an internet marketing company. Johny has a BA from Brigham Young University, and an MBA from Harvard Business School, and is fluent in Italian. When not spending time with his wife and three children, Johny enjoys trail running and triathlons…and eating frozen yogurt.


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